FT
Brand & Communications Below the Line (BTL) Implementer
First Tek, Inc.
🇨🇦 Canada
On-site
3 days ago
- Risk Management
3 days ago
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As a staffing partner supporting a leading global energy company, we are recruiting on behalf of our client's Mobility & Convenience Retail division. This business unit focuses on delivering fuel, electric vehicle (EV) charging, convenience retail, and customer-focused mobility solutions through a network of retail locations and service offerings.
Our client is a major integrated energy organization with operations spanning traditional energy, mobility solutions, convenience retail, and the energy transition. The Mobility & Convenience division plays a key role in serving consumers through retail fuel stations, EV charging infrastructure, loyalty programs, and in-store retail experiences.
Role Overview
The Brand & Communications Below the Line (BTL) Implementer works closely with Brand and Customer Value Proposition (CVP) stakeholders to manage the end-to-end development and delivery of marketing communications aligned with annual business objectives.
This role supports Below the Line (BTL) marketing initiatives across retail forecourt and convenience store environments, helping drive customer engagement, brand awareness, and commercial performance. The position contributes to the delivery of customer value propositions across mobility-related products and services, including fuels, EV charging solutions, and convenience retail offerings.
Working collaboratively with Brand, Product Marketing, and agency partners, the successful candidate will help execute data-driven, customer-centric marketing campaigns designed to enhance the customer experience and support business growth.
Please note that the specific Customer Value Proposition(s) supported by this role may vary based on evolving business priorities and organizational needs
Key Responsibilities
As the Brand & Communications BTL Implementer, you will play a critical role in bringing customer-focused marketing initiatives to life across retail and mobility channels. Key responsibilities include:
• Lead end-to-end delivery of Below-the-Line (BTL) marketing activations, supporting annual sales and retail marketing plans. Coordinate with agency partners to ensure campaigns are delivered on time, within scope, and aligned with business objectives, customer insights, and brand standards.
• Partner with Product and Customer Value Proposition (CVP) stakeholders to develop clear, insight-driven briefs and ensure alignment between business goals, communication strategies, and market execution.
• Monitor, analyze, and optimize campaign performance, transforming results into actionable insights and recommendations that improve customer engagement and maximize return on investment.
• Manage agency partnerships and contracts, working closely with Procurement teams to define scopes of work, oversee contract performance, review spend reporting, and ensure strong value delivery from agency partners.
• Oversee marketing budgets and forecasting, including budget planning, phasing, invoicing, variance analysis, and spend management to ensure financial accountability and effective resource allocation.
• Ensure compliance with brand, legal, regulatory, and operational standards, proactively identifying risks and escalating issues when required.
Qualifications & Experience
We're seeking a collaborative, results-oriented marketing professional who thrives in a fast-paced environment and is passionate about delivering impactful customer communications.
Required Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 4+ years of progressive experience in Brand Marketing, Integrated Marketing Communications, or a related discipline, with responsibility for managing projects, budgets, and cross-functional initiatives.
• Proven experience owning and executing end-to-end BTL marketing campaigns, from strategy and briefing through execution, optimization, and post-campaign analysis.
• Experience developing advertising and marketing communications in either an agency or client-side environment, with accountability for creative quality, consistency, and effectiveness.
• Demonstrated success managing external agency partners, including scope management, budget oversight, performance monitoring, and relationship management.
• Strong understanding of brand governance, legal and regulatory requirements, and risk management within marketing environments.
• Solid commercial and financial acumen with experience managing and forecasting marketing budgets.
Preferred Skills & Competencies
• Ability to translate broader brand strategies into effective, locally relevant marketing executions.
• Data-driven mindset with experience using analytics, insights, and testing to improve campaign performance and inform decision-making.
• Exceptional stakeholder management skills, including the ability to influence decisions, manage competing priorities, and communicate recommendations effectively to senior leaders and cross-functional teams.
• Strong project management capabilities with experience coordinating multiple initiatives, managing dependencies, and meeting deadlines in complex environments.
• Proven ability to lead through influence and collaborate effectively with marketing, product, insights, finance, legal, procurement, and agency stakeholders.
• High attention to detail and commitment to delivering quality, consistency, and compliance across all customer touchpoints.
• Strong organizational and time-management skills, with the ability to balance strategic planning and hands-on execution.
• Demonstrated ability to translate strategy into successful execution, delivering measurable business outcomes.
• Adaptability and resilience when working in evolving business environments with shifting priorities.
• Excellent written, verbal, and presentation skills.
Brand & Communications Below the Line (BTL) Implementer · First Tek, Inc.