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HB

Branch Transformation Mgr

HDFC Bank
🇮🇳 India
On-site
2 months ago

Job Title

Branch Transformation Manager

 

Business Unit

Digital Banking

 

Reporting To

Product Manager

 

Job Function and Role Type

Process / Digital Payment Process, Individual Contributor

 

Version No

1.0

 

Job Purpose

Plan and execute branch process digitization. Re-engineer processes to enable cross-sell and up-sell through digital channels.

 

Key Responsibilities

Product / Process Enhancement

Design alternate online options for current processes.

Implement seamless digital processes with stakeholders.

Develop and implement STP processes with stakeholders.

Cross-sell of Digital Services

Design service request processes via alternate channels.

Re-engineer processes for cross-sell and up-sell across channels.

Coordinate with product teams to design cross-sell processes.

Competition Tracking

Build market and competitor intelligence.

Monitor competitors to identify trends and impacts.

Operationalize revised digital transaction journeys.

Enhancement / New Technologies

Automate charging processes.

Implement new projects and technologies.

Send QR-coded statement links to customers.

Enable online validation and updates.

Education:

Graduation required, post-graduation preferred.

Certifications:

None specified.

Key Competencies

Influencing skills, banking product and process knowledge, planning and organizing skills, communication, knowledge of competition and trends in the financial industry.

Major Stakeholders

Vendors, compliance, audit, branch banking team, operations, insurance CAM.

Branch Transformation Mgr · HDFC Bank

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