CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

Conheça o Inter 
Pioneiros, mudamos o mercado ao lançar o primeiro banco digital do Brasil e seguimos criando tendências com tecnologia de ponta. Evoluímos para um Super App Financeiro Global, com soluções completas e inovação de primeira. Aqui, o trabalho tem propósito: construir oportunidades reais, transformar a vida das pessoas e o mercado financeiro. Esse é o nosso Jeito Inter de Fazer. Se você quer fazer parte dessa mudança e deixar um legado, seu lugar é aqui.

Vem ser Sangue Laranja.

Get to Know Inter 
As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting-edge technology.
We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market.
This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here.

Become Sangue Laranja.

We are looking for aCRM & Content Analystto join the Global Growth team at Banco Inter, with the mission of supporting the company’s global expansion. The focus will be on designing, executing, and optimizing CRM and content strategies forMarketplace and International Loans (Mortgage) products, contributing to customer acquisition, engagement, and retention on a global scale. Your work will center on balancing customer experience, channel efficiency, and business outcomes, working closely with the Product and Data teams

Responsibilities

• Liasecommunication, customer experience, and roadmap with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations;
• Collaborating withData Engineering and IT teams to develop and implement efficient and scalable automations;
• Creating, managing, and executingmultichannel campaigns and journeys (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing onsegmentation and personalization;
• Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, drivingperformance;
• Ensuring alltext, approaches, and content align with the brand's positioning and communication standards, including tone of voice and language consistency;
• Structuring, executing, and evaluatingA/B tests, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements;
• Developing and presentinganalyses and executive reports, transforming complex data into actionable insights through clear and impactful storytelling;
• Ensuring all activities and data handling comply withcompliance standards and applicable regulations.

Requirements

• Previous experience inCRM,Copywriting, orDigital Marketing; 
• Solid understanding ofA/B testing methodologies and conversion funnel metrics; 
• Strong analytical skills and attention to detail; 
• Familiarity withCRM tools (e.g., Salesforce, RD Station, HubSpot) anddata/analytics platforms (e.g., GA4, Tableau, Power BI); 
• Advanced English proficiency, with strong written and verbal communication skills.

Preferred Qualifications

• Intermediate proficiency inExcel/Google Sheets; 
• Basic knowledge ofSQL for database queries and analyses; 
• Experience withartificial intelligence applications for marketing or practical everyday use.

Benefits

• Medical, Dental, and Vision Insurance (100% employer-paid coverage available).
• Company-paid Life Insurance.
• Company-paid Short-Term and Long-Term Disability coverage.
• 22 days of paid vacation annually.
• 56 hours of paid sick leave annually.
• 8 hours of paid personal time annually.
• 401(k) retirement plan with up to 5% employer match.
• Annual Short-Term Incentive (STI) bonus based on individual and company performance.

Recruitment Process

• Resume review.
• Initial screening call to discuss qualifications, experience, and role expectations.
• Interview with the Talent Acquisition team.
• Interviews with hiring leadership and key stakeholders.
• Employment offer.