Social Media Manager

Social Media Manager (Strategy, Brand Campaigns & Video Content)

Location: PIA ROAD, Johar Town ( Lahore Office)
Employment Type: Full‑time
Department: Marketing / Digital

What we’re actually looking for

We need ahands-on Social Media Manager who canbuild the strategy,own and maintain always on and campaign programmes across all channels, andrun video and content production from brief to publish. You’ll translate business goals into channel specific plans, keep the brand consistent across touchpoints, and partner with designers, videographers, and stakeholders to deliver campaigns that drive measurable impact.

Role Summary

You will lead our social presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube (and others as relevant). The role combinesstrategic planning,brand campaign ownership, andcontent/VFXlight video production using ai or editing tools with daily community management and performance reporting. Success looks like growth in brand awareness, engagement, quality traffic/leads, and a clear ROI story.

Key Responsibilities

Strategy & Planning

• Develop channel specificsocial media strategies to increase brand awareness, engagement, and community growth.

• Analyze long-term needs of the social programme and proposequarterly strategy updates to leadership, aligning with the broader digital marketing plan.

• Buildintegrated campaign plans (objectives, audiences, messaging, content formats, media mix, timelines, KPIs).

Brand Campaign Ownership

• Plan, launch, and maintain always on and burst campaigns (organic and paid), ensuring creative excellence and consistency with brand guidelines.

• Setmeasurable goals for each campaign, track performance in real time, anddemonstrate ROI with clear insights and recommendations.

• Partner with design, performance marketing, SEO/Content, and Sales to deliver cohesive, full funnel activity.

Content & Video Production

• Own thecontent calendar (copy, creative, shortform video, carousels, stories, reels, shorts, thought leadership posts).

• Script, brief, and/or editshort‑form videos (e.g., Reels, Shorts, LinkedIn clips); coordinate shoots; manage basic editing and subtitles where needed.

• Create or briefmultimedia assets (graphics, infographics, motion snippets) and maintain brand voice and visual identity.

Publishing, Community & Governance

• Schedule and publish posts across channels;monitor and respond to comments, DMs, and community feedback in a brand safe, timely way.

• Runcompetitions and social activations to drive reach and participation.

• Ensurebrand, legal, and platform compliance (usage rights, disclosures, accessibility best practices).

Analytics & Reporting

• Buildmonthly and quarterly reports on performance andemerging trends; translate data into decisions (content mix, posting cadence, budget shifts).

• Track channel health (engagement rate, follower growth, sentiment, video retention) and campaign KPIs (CTR, CVR, cost per result, assisted contribution to pipeline).

Teamwork & Leadership

• Manage and mentor junior team members and freelancers (copy, design, video), providing feedback and direction.

• Liaise with Cross functional stakeholders to align on priorities and deliver aholistic, effective online marketing strategy.

Qualifications

Must-haves

• 3–5+ years in social media management with provenstrategy ownership andbrand campaign delivery (organic + paid).

• Portfolio that showsend-to-end campaign work andshortform video (Reels/Shorts/LinkedIn) including content calendars and performance outcomes.

• Strong copywriting and editorial judgement; confident turning complex topics into engaging social stories.

• Comfortable withhands-on video workflows (briefing, shooting coordination, basic editing, captions).

• Proficiency with platform analytics and common tools (e.g., GA4, LinkedIn analytics, Meta Business Suite, Hootsuite/Buffer/Later).

• Data driven mindset: able to set targets, build dashboards, and present results to execs.

• Excellent stakeholder management, prioritisation, and project management skills.

• Comfortable withhands-on video workflows (briefing, shooting coordination, basic editing, captions).

• Proficiency with platform analytics and common tools (e.g., GA4, LinkedIn analytics, Meta Business Suite, Hootsuite/Buffer/Later).

• Data driven mindset: able to set targets, build dashboards, and present results to execs.

• Excellent stakeholder management, prioritization, and project management skills.

Nice to haves

• Experience inB2B or services environments (e.g., technology, cybersecurity, IT).

• Basic design skills (Canva/Adobe Express; familiarity with Premiere Pro/Cap Cut a plus).

• Paid social experience (LinkedIn Ads, Meta Ads) and familiarity withUTM discipline and funnel reporting.

• Experience collaborating in tools likeNotion, or Jira as we are using Microsoft List.