WD
Associate Director, Data Analytics
wd3:dentsuaegis:dan_global
🇸🇬 Singapore
On-site
Manager or above
3 weeks ago
- AI
- SQL
- Python
- Machine Learning
- CRM
- Google Ads
- Meta Ads
- DV360
- ETL
- ELT
- Airflow
- Composer
- CI/CD
- GCP
- BigQuery
- Data Visualization
- Power BI
- Data Studio
- Pandas
- scikit-learn
- PySpark
- LlamaIndex
- LangChain
- OpenAI
- Copilot
3 weeks ago
This role is predominantly an individual contributor, with responsibility for leading complex analytics engagements, developing scalable analytical solutions, and driving automation through AI-enabled capabilities. You will also mentor a small team of analysts, provide technical guidance, and contribute to capability development across the practice.
Job Description:
Key Responsibilities -
Reporting Automation & AI:
- Design and develop scalable dashboards, reporting solutions, and self-service analytics products.
- Build automated analytics workflows using SQL, python, and cloud-based data platforms.
- Develop reusable analytics frameworks and accelerators that improve efficiency and consistency across projects.
- Apply generative AI and agentic AI capabilities to automate reporting, accelerate insight generation, improve documentation, and enhance analytics workflows.
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Advanced Analytics & Measurement:
- Develop statistical and machine learning models including:
- Marketing Mix Modelling (MMM)
- Attribution, hypothesis testing and Incrementality Measurement
- Regression modelling & predictive Analytics
- Customer Segmentation
- Perform campaign performance analysis, media effectiveness measurement, and competitive benchmarking.
- Translate analytical outputs into practical recommendations that improve business and marketing outcomes.
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Data & Analytics Excellence:
- Ensure high standards of data quality, validation, and analytical accuracy.
- Build analytics-ready datasets and collaborate with engineering teams to improve data pipelines and reporting infrastructure.
- Work with data from major marketing platforms including Google Marketing Platform, Meta, LinkedIn, TikTok, Amazon Ads, CRM, and sales systems.
- Contribute to the development of standardized measurement methodologies and best practices.
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Data Governance & Infrastructure:
- Implement data validation, quality checks, and monitoring across pipelines.
- Manage API connectors for ingesting data from Google Ads, Meta Ads, DV360, CM360, LinkedIn, and other marketing platforms.
- Build and optimize analytics-ready datasets and data models powering BI dashboards and measurement frameworks.
- Collaborate with data engineering teams to maintain ETL/ELT pipelines usingPython,SQL,Airflow/Composer.
- Support cloud-based deployment of ML models using CI/CD, containerization, and orchestration tools.
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Client Consulting & Stakeholder Management:
- Partner with media, strategy, planning, product, and client teams to define measurement approaches and analytical solutions.
- Present analytical findings and recommendations to clients and internal stakeholders in a clear and compelling manner.
- Translate business questions into analytical frameworks, success metrics, and measurable outcomes.
- Support new business initiatives by contributing analytical expertise during pitches and solution design.
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Team Leadership & Capability Development:
- Provide technical mentorship and day-to-day guidance to junior analysts and data scientists.
- Review analytical outputs and ensure high-quality client deliverables.
- Support project planning, workload prioritization, and knowledge sharing within the team.
- Stay current with emerging analytics, AI, and marketing measurement trends, and help drive adoption across the practice.
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Required Skills & Experience -
Technical Expertise:
- Must have skills:
- SQL and cloud data warehouses (GCP,BigQuery,GCS).
- Data Visualization & BI Tools, specifically Power BI, Google Data Studio
- Python (pandas, scikit‑learn, pyspark, keras, num-py, ML frameworks for modelling).
- Hands-on experience in performing:
- Predictive modelling (Regression, forecasting, attribution modelling)
- Marketing analytics & media measurement
- SQL and cloud data warehouses (GCP,BigQuery,GCS).
- Experience with advertising, campaign, impression, and media spend datasets.
- Familiarity with generative AI tools (LlamaIndex, LangChain, OpenAI, Copilot) to accelerate workflows.
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Soft skills & personal attributes:
- Strong communication, storytelling ability, stakeholder and client management skills
- Ability to translate analytical outputs into business language.
- High analytical curiosity, attention to detail, and problem-solving strength.
- Collaborative mindset across analytics, engineering, product, strategy & media teams.
- Highly proactive and adaptable, thriving in fast-paced agency environments.
- Ability to guide teams toward analytical excellence and influence decision-making.
Location:
SingaporeBrand:
IprospectTime Type:
Full timeContract Type:
PermanentAssociate Director, Data Analytics · wd3:dentsuaegis:dan_global