UI
B2B Social Media Manager
Ursus, Inc.
- 🇺🇸 United States
- Remote
- Manager or above
- 17 hours ago
- $35 – $45 / hour
- Paid Social
- Sprout Social
- CRM
- Pension
17 hours ago
LOCATION: 100% Remote
DURATION: 6 Months
RATE RANGE: $35 - $45/hr.
POSITION SUMMARY:
Lead the strategy and execution of B2B social media across assigned channels to build awareness, strengthen engagement, amplify thought leadership, and support demand-generation priorities. This role owns channel planning, editorial calendars, publishing, paid social activation, short-form video, monitoring, testing, and performance reporting while collaborating with campaign, creative, and subject-matter partners.
RESPONSIBILITIES:
- Develop and execute B2B organic and paid social strategies aligned with audience, campaign, and business objectives.
- Own channel-specific editorial planning, content calendars, publishing schedules, and day-to-day channel operations.
- Create, write, edit, and adapt platform-specific content, including posts, campaign assets, and short-form video.
- Set up, manage, and optimize paid social campaigns, including objectives, audiences, budgets, placements, and tests.
- Amplify thought leadership, executive and subject-matter expert content in coordination with internal partners.
- Monitor assigned channels, audience conversations and relevant trends; identify opportunities, risks and response needs.
- Use social listening, platform analytics, and campaign reporting to evaluate performance and recommend improvements.
- Test messaging, formats, audiences, and creative approaches to improve engagement and campaign outcomes.
- Consult with business partners on social strategy, key messages, channel selection, and content opportunities.
- Manage concurrent initiatives, outside resources, budgets, workflows, and project status as needed.
- Protect approved market positioning, brand standards, and message consistency across social activity.
- Use AI tools appropriately to improve ideation, production, analysis, and workflow efficiency while maintaining human review and brand governance.
QUALIFICATIONS:
- Hands-on experience managing B2B social media channels, including both organic and paid programs.
- Proficiency with Sprout Social or a comparable social media management platform.
- Experience developing channel strategies, editorial calendars, and platform-specific content.
- Ability to set up, manage, and optimize paid social campaigns.
- Experience creating and producing short-form social video content.
- Proficiency with platform analytics, social listening, and performance reporting.
- Strong understanding of audience targeting, testing, optimization, and social media best practices.
PREFERRED QUALIFICATIONS:
- Experience managing social media for complex, regulated, or multi-brand organizations.
- Familiarity with B2B demand-generation and lead-generation programs.
- Experience amplifying thought leadership, executive or subject-matter expert content.
- Working knowledge of creative tools for basic image and video editing.
- Experience using AI tools to improve content development, analysis, and social media workflows.
- Familiarity with marketing automation, CRM, or web analytics platforms used to connect social activity with broader campaign performance.
EXPERIENCE
- Four or more years of social media or integrated communications experience, including B2B audiences.
- Demonstrated experience managing both strategy and hands-on execution across organic and paid social programs.
- Strong writing, editing, project management, stakeholder consultation, and presentation skills.
EDUCATION:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
SUCCESS MEASURES:
- Consistent, timely, and brand-aligned channel execution.
- Growth in relevant reach, engagement, and audience quality.
- Performance of paid social activity against defined campaign goals.
- Effective amplification of campaigns, thought leadership, and subject-matter expertise.
- Actionable reporting, testing, and optimization that improve channel performance over time.
BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
IND123
BENEFITS SUMMARY:
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
FAIR CHANCE POLICY:
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
B2B Social Media Manager · Ursus, Inc.