Associate Product Manager

Product Manager · E2E SW CRM (SFDC)

SW CRM++ & Sales Automation

Reports to Program Manager · SW CRM++ & Sales Automation

Value stream Design to Operate · E2E Software Products · SW CRM++ & Sales Automation

Product scope Full E2E CRM++ roadmap — Single CRM Consolidation · Entitlements + Customer 360 · Sales Comp + ACS · WXP Ecosystem Hardening · Master Data & Governance · SFDC KTLO — specific initiative priorities TBD as the roadmap firms up

Works with Program Manager · Solution Architects · Delivery Leads · Product Owners (all 6 PODs) · L3/L4 Sponsors

Contract Full-time · 40 hrs/week · initial contract until Oct 31, 2026 · possibility of extension post Oct 31, 2026

Locations Barcelona (Spain)

Time zone Global coverage — EMEA (CET) + AMS (CT) overlap required · flexibility available

Seniority Principal (9-12 yrs Product Manager / SFDC product experience)

Role Summary

Principal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M etc.). This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

Key Responsibilities

1. Product Strategy & Multi-Cloud Roadmap

• Define Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions
• Build Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architecture
• Feature vs. Buy vs. Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC development

2. Technical Strategy & AI/Automation Governance

• Agentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actions
• Data Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean, real-time data flow into Salesforce for unified operational reporting
• Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration) to keep release maintenance overhead low

3. Stakeholder Management & Value Realization

• Executive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering
• ROI & Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)
• Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPs

4. Release Management & Ecosystem Alignment

• Salesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog
• Vendor & AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third-party integrations connected into the SFDC environment
• License & Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

5. Agile Backlog & Delivery Supervision

• Epic & User Story Framing: map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and admins
• Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validation

Required Experience & Skills

• 9-12 years Product Manager / SFDC product experience in enterprise SaaS environments · Principal-level product thinking
• Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosystem)
• DEEP E2E SW CRM ecosystem expertise · 5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilities
• Enterprise-grade product management skills · roadmap prioritization · trade-off analysis · MoSCoW · RICE frameworks
• Multi-VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committees
• Data-driven decision making · comfortable working with SFDC dashboards · Tableau · Excel forecasting models
• Understanding of adjacent platforms: WXP (Subscription) · SAP OTC · MDM/MADO · CPQ/IQ · Neuron · Contractual + Transactional Selling

Nice to Have

• AI/ML product experience (Agentforce · Einstein · Generative AI use cases in Sales/Service)
• Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scale
• SAFe / Scaled Agile Product Management certification

Why This Role Matters

This Principal Product Manager is the single owner of the E2E SW CRM roadmap — connecting several programs into one coherent product strategy. Without this role, CRM++ fragments into Project-level decisions with no cross-program coherence. The right PM converts strategy into a roadmap the whole value stream can execute against.

Note (Aug 2026): Location set to Barcelona (Spain)

Note (Aug 2026): generalized like the companion PO SW CRM req — the detailed roadmap/delivery plan is not finalized yet, so scope descriptions above are directional. Seniority set to Principal (9-12 years), with required experience synthesized across the full SFDC domain — Funnel/Forecasting, Renewals, Entitlements, Master Data, WXP.