Associate Director, Revenue and Analytics

Associate Director, Revenue & Analytics

Marketing Department

THE ORGANIZATION

The San Francisco Symphony is among the most adventurous and innovative arts institutions in the United States, celebrated for its artistic excellence, creative performance concepts, award-winning recordings, and standard-setting education and community engagement programs. Since it was established in 1911, the Symphony has grown in acclaim under a succession of distinguished music directors: Henry Hadley, Alfred Hertz, Basil Cameron, Issay Dobrowen, Pierre Monteux, Enrique Jordá, Josef Krips, Seiji Ozawa, Edo de Waart, Herbert Blomstedt, Michael Tilson Thomas, and Esa-Pekka Salonen. In May 2026, the Symphony announced Elim Chan as the 13th Music Director in its 115-year history, beginning with the 2027–28 season. One of the most sought-after artists of her generation, Elim Chan embodies the spirit of contemporary orchestral leadership with her crystalline precision and expressive zeal.

The San Francisco Symphony presents more than 200 concerts and presentations annually for an audience of nearly 350,000 in its home of Davies Symphony Hall and around the Bay Area. The Orchestra performs a robust schedule of core classical concerts from September through June, and offers a dynamic mix of holiday programs, groundbreaking SoundBox performances, chamber concerts, guest artist recitals, live-to-film presentations, popular artist collaborations, a month-long summer series, and other special events that invite audiences across the Bay Area to connect with the Symphony in ways that resonate with their interests, experiences, and traditions.

As a cornerstone of its mission, the San Francisco Symphony provides some of the most extensive education and community programs offered by any American orchestra. The Symphony’s free music education experiences engage students in grades 1–12 throughout the San Francisco Unified School District (SFUSD), serving more than 25,000 students annually.

In 2001, the SF Symphony became the first American orchestra to launch its own in-house record label, SFS Media. Recorded live in concert and engineered at Davies Symphony Hall, SFS Media recordings showcase music by contemporary composers as well as core classical masterworks. In 2023, the San Francisco Symphony partnered with Apple for the launch of a new classical music streaming app, Apple Music Classical, and has since released 17 spatial audio recordings of live concert performances through the app. San Francisco Symphony radio broadcasts, the first in the nation to feature symphonic music when they began in 1926, today carry the Orchestra’s concerts across the country. In 2004, the SF Symphony launched the groundbreaking multimedia Keeping Score series on PBS-TV and the web; the series was made available for unlimited free streaming on the Symphony’s YouTube channel in 2020. In 2014, the San Francisco Symphony inaugurated SoundBox, an experimental and eclectic live music series, which takes place in an alternative performance space located backstage at Davies Symphony Hall. For its adventurous programming, the Symphony has been honored 19 times by the American Society of Composers, Authors and Publishers, and the Symphony’s recordings have garnered France’s Grand Prix du Disque and Britain’s Gramophone Award, as well as 17 Grammy® Awards.

JOB SUMMARY

The Associate Director, Revenue & Analytics leads ticket & subscription revenue management, pricing, forecasting, sales reporting, and audience analytics for the San Francisco Symphony. This role transforms historical and real-time sales, competitive and market intelligence, and customer data into actionable strategies designed to maximize earned revenue and attendance, strengthen audience retention, and support long-term audience growth. The ideal candidate brings external perspective and emerging best practices in pricing, revenue management, and audience strategy to the Symphony, introducing approaches and tools that expand what the organization is currently able to do.

Reporting to the Director of Marketing, Sales & Visitor Experience, the Associate Director of Revenue & Analytics serves as the central point of ownership for ticket revenue strategy and related analytics. The Associate Director works closely with the CMCO, as well as with colleagues across Marketing, Patron Services, Finance, Artistic Planning, IT & external consultants to inform pricing, promotions, programming, and subscription strategy.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

Revenue Strategy & Forecasting:

• Build and maintain season revenue, pricing, capacity, and attendance forecasts across all concert product lines; monitor sales pacing and adjust projections throughout the season.
• Develop and recommend pricing, inventory, and dynamic pricing strategies based on demand, sales performance, historical trends, market conditions, seasonality, and organizational revenue and attendance goals.
• Manage dynamic pricing strategy and, in partnership with Patron Services, lead the Symphony's relationship with Digonex.
• Partner with CMCO, Marketing & Sales, Finance, and Artistic Planning to evaluate prospective programming, developing revenue and attendance projections and scenario models to inform programming, programming schedule, pricing, and capacity decisions.
• Provide analysis and recommendations to inform subscription pricing, package architecture, and other revenue strategies.
• Bring benchmarking and best-practice knowledge from other performing arts organizations, sports/entertainment, or revenue-management disciplines to introduce new pricing models or revenue strategies not currently in use at the Symphony.
• Identify and evaluate new or underdeveloped revenue strategies (membership/loyalty structures, alternative packaging, yield-management techniques) beyond current subscription and single-ticket programs.

Sales Reporting & Audience Analytics:

• Own recurring ticket sales and audience reporting, including the Daily Sales Report, sales dashboards, subscription reporting, and other regular reporting for Marketing & Sales and organizational leadership.
• Use Tessitura, AnalytixLive, Digonex and other tools to analyze sales performance and customer behavior, including acquisition, retention, renewal, reactivation, frequency, purchasing patterns, segmentation, and migration between ticket products.
• In partnership with Marketing colleagues, translate sales and audience data into actionable insights and recommendations supporting pricing, marketing, audience development, subscription, programming, and sales strategies.
• Develop and maintain dashboards, reports, and analytical tools; partner with IT and technical resources to ensure data accuracy and improve or automate reporting processes, including the use of emerging analytical and AI-enabled tools where appropriate.
• In partnership with the Director of Marketing, Sales & Visitor Experience, lead the Symphony's relationship with AnalytixLive and identify opportunities to expand the organization's analytical capabilities.
• Develop post-campaign, post-season, and longitudinal analyses to identify key trends, opportunities, and recommendations for future seasons.

Promotion Strategy & Inventory Management:

• With Director of Marketing, Sales & Visitor Experience, develop discount and promotional strategies that balance revenue, attendance, inventory, accessibility, and audience-development objectives, including recommendations for participating programs, discount levels, timing, eligibility, and inventory.
• Partner with Marketing and Patron Services on implementation of promotional offers and ticketing setup, providing the strategic and pricing parameters required for execution.
• Manage strategy and relationships for external discount and audience-access partners, including TodayTix, Groupmuse, Vet Tix, and other partners as appropriate.
• Oversee strategy and allocation parameters for complimentary ticket inventory.
• Evaluate the effectiveness of promotions, discount channels, rush programs, and complimentary ticket strategies and recommend adjustments based on performance.
• Stay current on emerging trends in dynamic pricing, revenue management, and data/AI-driven analytics across performing arts and adjacent industries; recommend new tools, partnerships, or methodologies to the organization.

Pricing & Sales Planning:

• Serve as the central Marketing & Sales point of coordination for the revenue and pricing components of new program setup, including pricing, inventory, on-sale timing, and other sales parameters.
• Coordinate with Marketing, Patron Services, and Finance to ensure program setup information is complete, accurate, and effectively communicated and implemented.
• Build and maintain the annual master season splits document and associated pricing architecture.
• Develop pricing charts for subscription and other patron-facing materials and review pricing communications for accuracy and consistency.
• Analyze subscription performance and customer behavior to inform pricing, package structure, renewal, retention, and future subscription strategy.

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Approximately 7+ years of progressively responsible experience in revenue management, pricing, sales analytics, business intelligence, customer analytics, financial analysis, ticketing, or a related field.
• Demonstrated experience translating complex data into clear business recommendations and actionable strategies, with a track record of introducing new pricing, revenue, or analytical approaches.
• Strong quantitative and analytical skills, with experience developing forecasts, models, dashboards, and performance reporting.
• Experience analyzing customer behavior, retention, segmentation, or purchasing patterns.
• Experience with CRM, ticketing, business intelligence, or revenue-management systems; Tessitura experience strongly preferred.
• Advanced proficiency with Microsoft Excel or comparable analytical tools. Interest in emerging analytics technologies, including AI-enabled tools Experience with data visualization and analytics platforms; familiarity with AnalytixLive, Digonex, or similar platforms is a plus.
• Strong attention to detail and demonstrated commitment to data accuracy.
• Ability to balance long-range strategic analysis with hands-on analytical work and recurring revenue-management responsibilities.
• Strong written and verbal communication skills, including the ability to present analytical findings and recommendations clearly to non-technical stakeholders.
• Demonstrated ability to work effectively across departments and manage multiple stakeholders, priorities, and deadlines.
• Experience in performing arts, live entertainment, ticketing, hospitality, sports, or another revenue- and inventory-driven industry is preferred but not required.

SUPERVISORYRESPONSIBILITIES

None

WORKING RELATIONSHIPS

The internal and external constituents with whom this position most frequently interacts include:

• Marketing team
• Patron Services, Artistic and Finance Departments
• External consultants

EEO STATEMENT

In alignment with the values statement above, the San Francisco Symphony is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.