Assistant Manager, Card Usage & Retention

Job Purpose:

Drive credit card portfolio growth through the end-to-end design and execution of high-impact marketing campaigns, usage programs, and loyalty platform enhancements.

Main Responsibilities:

• Drive Spending & Usage: Formulate and execute end-to-end credit card usage marketing programs and reward platform strategies to achieve business targets.

• Retention & Engagement: Implement targeted spending stimulation programs and retention strategies to boost customer engagement and loyalty.

• Reward Platform Enhancement: Support the continuous enhancement of reward platform and digital features to adapt to evolving market trends and elevate the overall customer journey.

• Collateral & Content Management: Partner with advertising agencies to develop high-quality marketing collateral. Oversee digital content updates and maintain the reward platform content for an optimal user experience.

• Cross-Functional Collaboration: Work closely with internal and external stakeholders, partners, and vendors to ensure smooth, compliant, and seamless deployment of marketing programs.

• Performance Tracking: Monitor, analyze, and report on campaign performance against KPIs to deliver data-driven insights for program optimization.

• Budget and Expense Management: Manage the marketing budget efficiently including forecasting, expense tracking and timely invoice settlement.

To meet the challenge, you should have the following qualifications and attributes:

• Bachelor’s degree holder, preferably in Business Administration or Marketing

• Minimum 3 to 4 years of marketing experience in retail banking, with a focus on credit card products

• Experience in product management of credit card products, project management, or collaboration with Card Associations will be an advantage

• Strong analytical skills with keen attention to numerical details and budget management

• Excellent time management and interpersonal skills, with a proven ability to work both independently and as a collaborative team player

• Good command of both written and spoken English and Chinese