ASM (Area Sales Manager)

Openings of Job for Area Sale Manager (ASM)

Number of Openings: 08

Locations : NCR, Rajasthan, Punjab, J&K, Uttar Pradesh, West Bengal, Gujarat, Goa,

Age limit: under 40 years

Reporting to : Zonal Sales Head

TERRITORIES BASE LOCATIONNCR Delhi/Gurgaon/Rajasthan Jodhpur/Punjab Chandigarh/Ludhiana/J&K Jammu/Uttar Pradesh Noida/Ghaziabad/Lucknow/West Bengal/NE/Orissa/Bihar Kolkata/Gujarat Ahmedabad/Vadodara/Goa Panjim.

Job Description – Area Sales Manager

The Area Sales Manager (ASM) is - responsible for driving profitable sales growth within an assigned geographical territory.

- Required to possess strong strategic thinking, market intelligence

- able to build long-term relationships with hospitality/HORECA clients, architects, and project developers.

- ensures that all sales activities support correct brand positioning, company revenue targets operational excellence and customer satisfaction

Key Responsibilities

1. Sales Strategy & Revenue Growth

Execute periodic territory sales plans as developed by National Sales Head aligned with company

objectives and market potential.

Achieve monthly, quarterly, and annual sales targets.

Expected to identify high-opportunity markets, customer segments, and product gaps.

Maintain strong sales pipeline and proactive tracking of key performance indicators (KPIs).

Exected to take initiatives to increase market share and improve product penetration within

target accounts.

2. Key Account Management

Manage existing dealer and distributor networks to ensure consistent sales performance,

adequate stock, and brand representation.

Acquire new accounts in hospitality/HORECA, architectural and landscape designfirms, and

project sectors. Also monitor retail sales through dealer network in the given territory.

Assist Zonal Sales Head to conduct regular business reviews with key accounts to evaluate

performance, opportunities, and challenges.

Assist Zonal Sales Head to provide periodic product training and support to dealers.

Resolve customer issues quickly and professionally to ensure high satisfaction and account

retention.

3. Market Development & Expansion

territory mapping, competitor analysis, and market intelligence gathering.

Identify new sales channels, such as B2B project contractors, real estate developers, resorts, and

outdoor living stores.

Actively participate in trade fairs, exhibitions, and marketing events to maximize brand visibility

and acquire new business.

Monitor pricing trends, competitor promotions, and customer preferences.

4. Operational Responsibilities

Submit weekly and monthly sales reports, forecasts, visit logs, and pipelines.

Ensure timely order processing, payment collections, delivery coordination, and after-sales

follow-up.

Activly track and manage territory budgets including travel, marketing activities etc

Maintain strict compliance with company policies on pricing, discount approvals, product

technical specifications and warranties.

5. Cross-Functional Working Abilities

Coordinate with supply chain and production teams regarding order follow ups, new order

planning, lead times, and product availability.

Coordinate with dispatches/installation teams to ensure smooth fulfilment for project-based

clients.

6. Brand Representation

Represent the company's brand values in all interactions.

Maintain high standards of professionalism, communication, and relationship building.

Actively monitor showroom displays, product presentation, and compliance with brand

guidelines.

Conduct territory audits to ensure proper stocks availabilities, quality checks, and presence of

updated catalogs, Samples and promotional materials.

Key Performance Indicators (KPI)

Sales target achievement (value/volume)

New account acquisition

Territory growth

Forecast accuracy and pipeline quality

Dealer network performance and retention

Timely payment collection

customer satisfaction and issue resolution speed

profitability

Qualifications & Skills

Graduation + MBA

Minimum 4–7 years of sales experience, ideally in furniture, home decor, hi end building

materials, or premium consumer goods.

3-4 years of Hospitality experience preferred.

Strong and Smart presentation and relationship-building skills.

Ability to manage large territories and extensive travel.

Proficiency in CRM tools, MS Office, and reporting systems.

Good English, overall communication and interpersonal skills.

High level of self-motivation, discipline, and result orientation.

Behavioral Skills\

Strategic thinking and territory planning

Strong work ethics and ownership mentality

Customer-centric approach

Problem-solving thinking

Excellent communication and team alignment