Go-To-Market (GTM) Specialist

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Job Title

Go-To-Market (GTM) Specialist

Location

Remote

Time Zone

US Time Zones (EST–PST)

Role Overview

We’re hiring a hands-onGTM Specialist to help generate pipeline through inbound, outbound, and content-driven campaigns. This is anexecution-first role focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth.

You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels.

Key Responsibilities

• Execute inbound campaigns acrossSEO, content marketing, social media, and earned media

• Run outbound outreach throughcold email, LinkedIn messaging, and light cold calling

• Experiment withsocial growth on LinkedIn, X/Twitter, Reddit, and online communities

• Track campaign performance andoptimize strategies to generate qualified pipeline

• Test and iterate on messaging, targeting, and channels to improve lead generation

• Collaborate closely withSales and Marketing teams to refine GTM messaging and targeting

Required Qualifications

• 1–4 years of experience in growth, demand generation, or lead generation roles

• Experience withinbound or outbound lead generation campaigns

• Familiarity with tools such asHubSpot, Apollo, Outreach, or Salesloft

• Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working withUS or UK-based companies — non-negotiable

• Strongexecution mindset with the ability to run experiments and iterate quickly

• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience runningmulti-channel growth experiments

• Familiarity withSEO, content distribution, or social growth strategies

• Experience generating pipeline forB2B SaaS or tech products

• Exposure todata-driven marketing or performance tracking

Tools & Technology

• HubSpot, Apollo, Outreach, Salesloft (or similar)

• LinkedIn, X/Twitter, Reddit, community platforms

• Google Analytics, spreadsheets, marketing dashboards

• Content and campaign management tools

We connect top talent with vetted employers, competitive pay, and real growth opportunities.