Art Director - iGaming - Onsite, Manila, Philippines

Location: Onsite, Manila, Philippines

About the Hiring Company:
The Art Director owns how both brands (one premium, one mass-market) look in every campaign, promo, banner, video and event. The role leads the in-house design team of graphic designers, motion designers and video editors, and keeps quality high at the volume and speed an online business needs.

Job Responsibilities

• Set the visual direction for each brand: premium and restrained for the premium brand, bold and mass-market for the mass-market brand

• Turn briefs from the Brand Marketing Managers into campaign concepts and KVs, working with the Copywriter

• Lead, hire and develop designers, motion designers and video editors; set workflows and turnaround SLAs

• Manage the creative request queue across brand, acquisition, CRM and product so work is prioritized and delivered on time

• Produce and approve campaign KVs, video and motion, performance ad variants, lobby and promo banners, and print, OOH and event artwork

• Build and maintain design systems, templates and asset libraries for both brands

• Art-direct photo and video shoots; manage freelancers and production houses

• Hand over print-ready and build-ready files to the Production Manager and media vendors

• Make sure all visuals meet brand guidelines, PAGCOR advertising rules and responsible gaming requirements

Success in the First 12 Months

• Turnaround SLAs set and met for standard requests

• Templates and asset libraries live for both brands

• Measurable lift in tested ad and banner performance

• Design team fully staffed with defined roles

The Successful Candidate

• 8+ years in design or advertising, with 3+ as an Art Director or design lead

• A portfolio covering both premium and mass-market brand work, plus performance and digital creative

• Experience working on Philippine consumer (B2C) brands

• Online gaming / iGaming experience strongly preferred; agency, e-commerce or app experience also considered

• Expert in Adobe Creative Suite and Figma; comfortable with motion tools and AI-assisted production

• Experience art-directing shoots and large-format OOH

• Can explain creative decisions to non-creatives and take commercial feedback

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting.SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.