TM
Art Director
Tailored Management
- 🇺🇸 United States
- On-site
- Manager or above
- 1 week ago
- Design Systems
- Adobe Creative Suite
- Figma
- Keynote
1 week ago
Location:5808 Sunset Blvd, Los Angeles, CA 90028
Compensation: $1,100.00/Day
Details:Contract through 1/31/2027 (exempt)
Summary
This role sits with the world's leading entertainment services with over 300 million paid memberships in over 190 countries enjoying TV series, films, live events, games and experiences across a wide variety of genres and languages.
The Team
The Brand Creative Studio is an in-house team of Strategists, Creatives and Producers, who help to conceive and execute the impact of a variety of programs. These programs are linked by our core belief that compelling strategy coupled with creative & executional excellence can enhance our brand and business performance. Primarily, our engagements focus around partnering with four core business units, each focused on distinct outcomes, but all who come to serve our central mission, "To Entertain The World":
- Brand Marketing:Enhance the reputation and garner greater brand love
- Brand Partnerships: Bring brands and our content together to spark culture and commerce through our ad-tier and beyond.
- Partner Marketing:Grow member profitably, driving revenue and efficient subscriber growth
- Ads (B2B) Marketing:Drive preference for our advertisers
About The Role
In 2022, we introduced an ad-supported plan to provide more choice for members through a lower price point, as well as diversify our revenue stream through advertising. With the introduction of the ad-tier, came the need to define what our Ads business stands for and why it should matter to advertisers. While we have set the early strategic & creative foundations for the Ads, this is the rare opportunity to shape the next chapter.
We are seeking a Manager, Brand Creative (Art Director): a conceptual, visually driven art director who builds brands that shape culture. This is a hands-on individual contributor role with no direct reports. The ideal candidate comes from an in-house brand team or an ad agency, and combines creative ambition with strategic discipline to generate impactful outcomes.
This role will partner with the Ads Marketing team, UCAN, in building a premium B2B Ads brand that feels fundamentally different from the rest of the market. The right candidate will apply the company’s storytelling and entertainment DNA to a differentiated Ads business that feels premium, modern and unmistakably ours, and will create the most standout, unexpected B2B work out there. As Manager, Brand Creative, you will define the visual and conceptual expression of our Ads business: what it stands for, how it looks and feels, and why advertisers should want to be a part of it.
Although the role is based in Los Angeles, CA you will partner closely with various teams across the business and the globe, including Ads leadership, Marketing, Brand Partnerships, Product and Product Marketing, Measurement, Sales and Comms, to ensure our Ads business isn't just understood, but desired.
Candidates should have a proven portfolio of conceptual, idea-led brand work, particularly in B2B and on a global scale. Beyond expertise, the ideal candidate possesses a true passion for brand building, design, marketing, and the evolving media landscape. Success in this role will require global perspective, strategic insight, and collaboration with teams across different markets.
Key Responsibilities
- Lead the art direction and visual concepting of the Ads brand. Translate the positioning into big ideas and distinctive visual systems across sales materials, presentations, events, marketing and PR.
- Concept and art direct campaigns, event experiences and brand moments from first idea to final execution. Hands-on craft in layout, typography, imagery, motion and design systems is expected.
- Raise the bar on creative and creative ambition across Ads Marketing through strong creative POV, thoughtful critique and excellent craft.
- Partner with the Ads Marketing team to differentiate Ads's presence at key tentpole events (e.g. Upfront, Cannes, CES, and more), developing event concepts and the visual worlds around them.
- Partner with Ads Marketing in developing how we tell our story about our Ads offering, turning complex business solutions into simple, compelling visual narratives through outputs like creative briefs, concept decks, event concepts, presentations, etc.
- Help bridge the gap, creatively, between "what we're building" and "why it matters to advertisers", with a willingness to revisit and sharpen this the more we continue to evolve.
- Think with a global-first mindset, with the ability to uncover and activate globally resonant insights to help translate the Ads positioning and core narrative, as well as scale some of the tentpole events (e.g. Upfront) to non-US markets.
- Act as the internal guardian of the Ads brand, ensuring visual and conceptual integrity across multiple touchpoints and as the business scales.
- Shape the relationship and elements that should be shared across our consumer-facing brand and B2B brand.
- Collaborate with and direct internal producers, designers, and external agency and production partners to bring work to life, without people-management responsibilities.
Requirements
- 8-12 years of experience as an Art Director, Senior Art Director or Associate Creative Director, working in-house at a brand or at an ad/creative agency.
- A strong portfolio of conceptual, idea-led visual work that shows both big-picture thinking and executional craft.
- Proven experience developing and art directing brand campaigns, identities or visual systems.
- Some B2B brand and marketing experience is a must.
- Executive-level presentation and storytelling: comfortable presenting concepts to senior leaders, including the C-Suite, with strong exec presence.
- Strong visual communication skills and a clear, confident POV on creative work, with the ability to articulate the "why" behind the idea.
- Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite ambiguity or uncertainty.
- Experience collaborating with global stakeholders and cross-functional partners.
- Confident in leveraging research, insights, and analytics to inform strategic and creative decisions.
- Believe in the power of great creative thinking solving business issues.
- Experience in building impactful and scalable creative programs and systems.
- Demonstrated ability to prioritize and drive results.
- Comfortable working in a fast-paced, ambiguous environment.
- Proficiency with industry-standard design and presentation tools (e.g. Adobe Creative Suite, Figma, Keynote).
- Experiential and live-event experience is a plus.
- Familiarity with CTV, OTT, or the streaming landscape is a plus.
- Global travel will be required 15% of the time.
Personality Attributes
- Passionate and curious about creativity, brands, marketing (including B2B), and entertainment.
- A conceptual thinker with a strong visual eye and a forward-looking perspective.
- Extremely organized, effective communicator, and thrives in a fast-paced environment.
- Capable of working independently, as well as part of a broader team.
- Confident without ego.
- Able to quickly organize, clarify, and communicate complex ideas in simple and compelling ways.
- High-level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
- Can flourish in our unique company culture.
Art Director · Tailored Management