Art Director

We’re looking for ahands on Art Director who can connect business strategy, audience insights, and creative execution to develop bold creative concepts and execute them directly, creating work that captures attention, resonates with audiences, and drives engagement.

This is not a traditional role. If you’re looking for a predictable, routine driven position — this is not it.

We’re looking for someone who thinksdifferently, challenges the expected, and pushes creative boundaries. Someone who can translate dopay’sinnovative positioning into fresh, non conventional ideas, visuals, and executions that stand out.

This role is wherestrategic thinking meets hands-on creativity. You’ll own the creative journey from concept to execution — developing campaigns, shaping content, designing visuals, producing and directing videos, and leveraging AI tools to push creative possibilities beyond the limits of a lean team.

What you’ll own

• • Own and evolvedopay’s visual identity and creative direction across the business, ensuring alignment with our brand framework and guidelines.
  • Develop360° campaigns connecting online and offline, from social content, digital ads, and landing pages to distribution points, events, and printed materials with a unified concept, consistent visuals, and clear calls to action linking the experiences.
  • Execute creative work, translating business objectives, audience insights, and briefs into concepts, storyboards, designs, and finished assets.
  • Define and createsocial media art direction and produce channel-specific carousels, videos, and motion graphics for LinkedIn, Facebook, Instagram, and TikTok.
  • Help groworganic reach and engagement through relevant content and recurring series, using performance insights to improve hooks, storytelling, and formats.
  • Direct, produce, and edit videos, shaping scripts, framing, pacing, sound, and visual storytelling.
  • IntegrateAI into creative production, using tools such as Gemini, Adobe Firefly, Runway, and Higgsfield to explore ideas and produce assets while maintaining quality and brand consistency.
  • Lead creative foron-ground presence, including distribution points across governorates, event booths, activations, signage, and printed collateral.
  • Create practicalbrand guidelines, templates, and reusable assets, maintaining quality across Arabic and English materials.
  • Collaborate withMarketing, Product, Customer Success, and Sales, presenting clear creative recommendations and guiding contributors from brief to delivery.

• 6+ years of creative experience, including leading Art/creative direction and hands on production in digital-first environments.
• Astrong portfolio covering campaigns, branding, social content, video, motion, and offline brand experiences.
• Ability todevelop bold concepts and execute independently, with strong design, video editing, storytelling, and attention to detail.
• Understanding ofaudience personas and platform-specific creative across LinkedIn, Facebook, Instagram, and TikTok, with examples of improving organic reach or engagement.
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
• Video editing & motion design
• PracticalAI experience in creative production (i.eGemini, Adobe Firefly, Runway, and Higgsfield) , with clear examples of your workflows and results.
• Understanding ofEgyptian audiences and Arabic and English communications, including the ability to assess copy for clarity, tone, and visual potential.
• Greatcommunication and collaboration skills, with the confidence to challenge briefs, explain creative decisions, and guide contributors.
• A strong sense ofownership, curiosity, and adaptability, with the ability to manage priorities and deliver in a lean, fast paced team.
• Experience in fintech, financial services, or brands serving both businesses and consumers is a plus.

Why join dopay?

We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.