App Store Marketing Intern

Summary

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutonized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental effort.

Apple’s Internet Services - App Store, iCloud, Apple Music, TV+, and many more - are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people’s lives in ways they could not have imagined.

Description

We are looking for a motivated and detail-oriented Marketing Intern to join our dynamic team. In this role, you will serve as a critical link between internal teams and external partners, driving the execution of both new and existing marketing initiatives. You will provide valuable consumer insights focused on gaming and technology, leveraging AI tools to optimize daily workflows and enhance your analysis. Additionally, you will assist in reviewing creative assets and streamlining procedures with other teams. This position offers a unique opportunity to contribute to impactful marketing initiatives while gaining hands-on experience in a fast-paced environment.

Responsibilities

• Campaign Support & Project Management: Act as a key driver in executing marketing campaigns, actively pushing the progress of both existing campaigns and new initiatives. Coordinate closely with external vendors, partners, and internal teams to ensure smooth project execution.
• Support daily operations by preparing campaign plans, consolidating reports, tracking performance metrics, and optimizing content for various platforms.
• Market Research and Insights: Monitor and analyze consumer behaviors, trends, and preferences in gaming, tech, and related industries, leveraging AI tools to assist in data analysis and trend forecasting. Share insightful observations with the marketing team to guide campaign strategies and content development. Stay updated on market developments and competitor activities to inform decision making.
• Process Improvement & AI Integration: Identify bottlenecks in procedures and recommend actionable improvements, actively exploring and integrating AI tools into daily workflows to optimize operational efficiency. Maintain campaign trackers for cross functional teams and partners' records.
• Asset Review and Coordination: Act as the primary liaison between internal marketing teams and external partners to review, organize, and manage creative assets for organic social maintenance, paid ads, and other campaigns. Ensure the quality of assets and maintain clear communication with all stakeholders to resolve any issues or delays.
• Administrative Tasks: Provide general administrative support to the marketing team, including scheduling meetings, preparing presentations, and maintaining records. Contribute to brainstorming sessions and team discussions with creative ideas and strategic insights.

Minimum Qualifications

• Deep connection to the Apple ecosystem: A genuine passion for and familiarity with Apple products, services, and culture.
• Bilingual communication: Professional fluency in both spoken and written English and Mandarin.
• Analytical & presentation acumen: Strong analytical skills with hands-on proficiency in Numbers or Excel, Keynote, and modern AI productivity tools.
• Relationship building: Excellent interpersonal and communication skills, with a natural ability to foster strong, collaborative partnerships across internal teams and external stakeholders.
• Cultural & industry insight: A sharp, intuitive pulse on the gaming and tech landscapes, particularly through the lens of Gen Z and Gen Alpha audiences.
• Highly self-motivated and proactive, with the independence to drive projects forward and the agility to adapt in a dynamic environment.

Preferred Qualifications

• Strong willingness/interest to investigate into the details.
• Degree in Marketing, Advertising, Communications or other related field of study or equivalent experience preferred.