Associate Manager - Public Relations

Job Description:

Key responsibilities:

• Develop and execute strategic public relations and communication plans aligned with client business objectives. 
• Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders. 
• Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms. 
• Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials. 
• Manage media interactions, interviews, press conferences, product launches, and corporate events. 
• Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks. 
• Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives. 
• Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns. 
• Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights. 
• Support new business pitches by developing communication strategies, PR proposals, and media engagement plans. 
• Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies. 
• Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function. 

Experience & Qualifications

• • 3 to 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function. 
  • Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage. 
  • Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands. 
  • Strong network and working relationships with journalists, editors, media houses, and digital publications. 
  • Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications. 
  • Experience in media monitoring, campaign measurement, crisis communications, and reputation management. 

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