Agency Partnerships Manager, 12 Month Fixed Term Contract - Global Business Solutions - London - GBS

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, as we create a seamless experience for our users and develop deep connections with our agencies.

• Establish and manage client relationships with Big media agencies
• Develop and execute a customer-led growth strategy
• Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
• Bid optimisation, budget management / pacing management
• Build a pipeline of revenue
• Retain and grow revenue from advertisers
• Provide clients with the highest level of sales and customer service
• Collaborate with internal teams globally across product, marketing, legal and engineering
• Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets
• Facilitate clients' ad campaigns from start to finish
• Manage internal account operations including account set up etc.
• Conduct live platform demonstrations
• Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems
• Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
• Serve as an external TikTok product consultant
• Analyse data and glean insights to execute the client strategy and TikTok's marketing solutions

Minimum Qualifications

• Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.
• Proven track record of navigating, presenting to, and influencing C-level executives (e.g., Investment Officers, Heads of Digital, Agency CEOs).
• Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
• Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).
• Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners.
• Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.

Preferred Qualifications

• A strong grasp of the creator economy, short-form video best practices, and the TikTok mindset
• A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.
• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Self-starter, fast learner with a can-do spirit
• The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up
• Demonstrated experience in working with cross-functional teams