DL
Adobe Analytics / Adobe Launch Developer
Diverse Lynx India
Location not stated
Mid level
2 months ago
- Adobe Analytics
- Adobe
- JavaScript
- HTML
- CSS
- SQL
2 months ago
Experience: 5–10 Years
Location: Bangalore
Notice Period: Immediate to 30 Days
Job Description
We are looking for an experienced Adobe Analytics / Adobe Launch Developer with strong hands-on experience in digital analytics implementation, tagging, and Adobe Experience Platform technologies.
The ideal candidate should have experience in implementing and troubleshooting Adobe Analytics solutions using Adobe Launch/Tags and should be comfortable working with business, product, marketing, and technology teams.
Key Responsibilities
• Design, develop, implement, and maintain Adobe Analytics tracking solutions.
• Configure and manage Adobe Launch/Tags, including:
- Rules
- Data Elements
- Extensions
- Environments
- Publishing workflows
• Implement and troubleshoot web and mobile analytics tracking.
• Configure Adobe Analytics variables such as eVars, Props, Events, Classifications, Processing Rules, and Marketing Channels.
• Work with Adobe Experience Platform (AEP), Web SDK, XDM schemas, Datastreams, and Edge Network.
• Support Customer Journey Analytics (CJA) implementation and migration activities.
• Implement customer journey and cross-channel tracking solutions.
• Work with AppsFlyer for mobile app attribution and campaign tracking.
• Perform debugging and validation using Adobe Experience Platform Debugger, Adobe Assurance, browser developer tools, Charles Proxy, and network analysis tools.
• Analyze and resolve data discrepancies, tracking issues, and implementation gaps.
• Collaborate with developers, product teams, digital marketing teams, and business stakeholders to translate requirements into technical analytics solutions.
• Develop and optimize reporting, dashboards, segments, calculated metrics, and analytics solutions.
• Ensure data quality, accuracy, and compliance with analytics implementation standards.
• 5–10 years of experience in Adobe Analytics / Digital Analytics implementation.
• Strong hands-on experience with Adobe Launch / Adobe Tags.
• Strong knowledge of Adobe Analytics implementation and configuration.
• Experience with Adobe Experience Platform (AEP).
• Experience with Adobe Web SDK and/or Mobile Edge SDK.
• Knowledge of XDM schemas, Datastreams, and Edge Network.
• Experience with Customer Journey Analytics (CJA) is preferred.
• Hands-on experience with AppsFlyer is preferred/required.
• Good knowledge of JavaScript, HTML, and CSS.
• Strong debugging and troubleshooting skills.
• Experience with SQL and data analysis.
• Good understanding of customer journey, digital analytics, and marketing technology.
• Strong communication and stakeholder management skills.
Preferred Certifications
• Adobe Certified Expert – Adobe Analytics
• Adobe Experience Platform certifications
• Relevant digital analytics or marketing technology certifications
Adobe Analytics / Adobe Launch Developer · Diverse Lynx India