Activity Marketing Coordinator

Key Responsibilities

Resident Activity Coordination

• Develop, plan, and implement a monthly calendar of activities that are stimulating, inclusive, and tailored to the interests and abilities of residents (e.g., social, recreational, cultural, cognitive, and physical activities).
• Coordinate outings such as store visits, community events, and recreational activities while ensuring resident safety and compliance with Adult Family Home regulations.
• Partner with staff to encourage resident participation in daily activities and monitor resident engagement.
• Document activities, attendance, and resident feedback for quality improvement and regulatory compliance.
• Adapt activities for residents with dementia, traumatic brain injuries (TBI), or other special care needs.

Marketing & Community Outreach

• Develop and execute marketing strategies to increase awareness of the Adult Family Home and attract new residents.
• Build and maintain relationships with local hospitals, case managers, social workers, senior organizations, and community referral sources.
• Coordinate tours for prospective residents and families, providing a welcoming and professional experience.
• Design marketing materials (flyers, brochures, newsletters, and social media content) that highlight the home’s services, activities, and specialized care (dementia, TBI, crisis intervention).
• Represent the Adult Family Home at community events, health fairs, and networking opportunities.
• Track and report marketing efforts, referrals, and occupancy trends.

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Recreation Therapy, Social Services, or related field preferred.
• Experience in senior living, adult family homes, or healthcare setting strongly preferred.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Excellent communication and interpersonal skills for engaging with residents, families, and community partners.
• Creativity in developing engaging activity programs and innovative marketing strategies.
• Proficiency in Microsoft Office and comfort with social media platforms.
• Must have a valid Wisconsin driver’s license and reliable transportation for community outings and outreach.

Working Conditions

• Primarily onsite in a residential Adult Family Home setting in Milwaukee, WI.
• Requires flexibility to work some evenings, weekends, and holidays to support resident activities or marketing events.