Account Director

About the Company

GenY Medium is a national, independent digital marketing agency focussed on providing

performance marketing & digital-creative solutions to enterprise brands and post-Series A

startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the

digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

● We are looking for an account director to effectively lead and oversee key performance

marketing accounts. This role involves managing a team of account managers as well

as servicing some of our top customer accounts pertaining to performance marketing

and SEO.

● The position is also responsible for defining the team's processes and overseeing

projects.

● This is a data heavy role which requires deep expertise on platforms such as Google

Ads, Meta Ads, GTM, GA4 etc.

Responsibilities:

● Recruit, coach, mentor and recognize performance for an industry-leading digital

marketing team all while executing on a philosophy of continuous improvement in all

that we do.

● Cultivate and foster relationships with our key customers and our digital operations

team.

● Work with the heads of content, design, analytics and technology teams to develop

and implement strategies and processes to evolve, streamline and improve campaign

management, communication, teamwork, and performance.

● Build a deep understanding of the management of the advertising platforms being

utilized and an advanced ability to analyse and define strategies for maximum yield

and campaign performance.

● Review campaign pacing and performance with the client services team on a weekly

basis.

● Help define upsell and cross sell opportunities in order to achieve revenue goals.

● Have strong knowledge and understanding of all internal systems to effectively coach

through times of significant complexity to maintain campaign performance and

excellent client relationships.

● Troubleshoot tagging and pixel issues and develop a basic understanding of web

design for site and compatibility issues.

● Maximize client retention and revenue growth by coaching the team to understand

client needs, manage client expectations and diffuse client conflicts.

● Arbitrate and mitigate internal conflicts.

● Take a leadership role in special projects, meetings, and team events.

● Build credibility throughout the organization as an effective problem solver and

thought-leader who maintains up-to-date knowledge of product offerings, processes,

and industry developments & trends while continuously maintaining a demeanour of

approachability.

● When necessary, assume the role of the lead account manager or strategist on high

profile and complex accounts.

Knowledge/Skill Set Required:

● Outstanding project management skills

● Strong training and presentation skills

● Excellent customer service skills

● Ability to work towards common goals in a group operations/sales environment

● Highly developed interpersonal and communication (written and verbal) skills

● Strong attention to detail and organizational skills

● Outstanding computer skills including solid knowledge of spreadsheets (Excel),

PowerPoint, word processing (MS Word), CRM (SalesForce), and Dashboard systems

● Outstanding analytical and data management skills

● Expert knowledge of digital products including search (Adwords/BING, Gmail,

YouTube, SEO), email, programmatic (display, native, video, audio), social (FB,

Instagram, Twitter, LinkedIn)

● Knowledge of Google products including Tag Manager, Google Analytics, and Data

Studio

● Ability to work well within a team environment as well as individually

● Ability to reach out and build relationships with other teams across the organization

● Strong interest in digital media, advertising, and emerging technologies

● Experience with the digital online advertising ecosystem

Education Qualification / Work Experience Required:

● A master's degree in business administration is desired but not required.

● 7 or more years of individual digital media experience; advertising operations, account

management is mandatory.

● 3 or more years of experience directly managing a fast-paced, quality-focused,

client-facing team

● Outstanding leadership skills, including lead by example management style with the

ability to make decisions and own them