Sr. Digital Marketing Specialist

Location: Benito Juárez, Mexico City (100% On-site)

About the Role

We are seeking aSenior Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that strengthen brand positioning, generate qualified leads, and improve conversion rates across digital channels.

This is an individual contributor role that will work closely with cross-functional teams, agencies, and business stakeholders to execute integrated digital marketing initiatives and maximize ROI.

Key Responsibilities

Digital Strategy & Campaign Execution

• Develop and execute digital marketing strategies aligned with business objectives.

• Plan, launch, and optimize SEM, Paid Social, Display, Email Marketing, and Remarketing campaigns.

• Develop and optimize SEO and Content Marketing initiatives.

Campaign & Channel Management

• Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Coordinate with external agencies and marketing vendors.

• Execute A/B testing and optimize conversion funnels.

CRM & Marketing Automation

• Manage marketing automation and CRM platforms such as HubSpot, Salesforce, Mailchimp, or similar.

• Build lead nurturing workflows, audience segmentation, and lead scoring strategies.

Analytics & Performance

• Monitor campaign performance using KPIs including CPC, CPA, ROAS, traffic, conversions, and engagement.

• Prepare performance reports and provide data-driven recommendations for continuous optimization.

• Stay current with digital marketing trends and emerging technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• 5+ years of experience in Digital Marketing.

• Strong hands-on experience with:

  • SEO

  • SEM

  • Google Ads

  • Meta Ads

  • LinkedIn Ads

  • Google Analytics 4

• Experience with CRM and Marketing Automation platforms (HubSpot, Salesforce, Mailchimp, or similar).

• English levelB2+ (Upper-Intermediate).

Preferred Skills

• Strong analytical mindset and data-driven decision making.

• Excellent organizational and project management skills.

• Effective communication and collaboration skills.

• Results-oriented with the ability to manage multiple projects simultaneously.

• Creative problem-solving and continuous improvement mindset.

Nice to Have

• Experience within theTechnology or Cybersecurity industry.

• Google Ads, Meta Blueprint, or HubSpot Certifications.

• Knowledge of Account-Based Marketing (ABM).