E-commerce Growth Specialist

E-commerce Growth Specialist

Location: Kuala Lumpur
Markets: Malaysia & Singapore

Exciting Times Ahead at EPOS 🚀

We’re at an exciting stage of building and scaling ouronline commerce business from 0→1, and we’re looking for an E-commerce Growth Specialist who wants to be part of that journey.

You’ll play a key role in shaping how we grow our online presence across Malaysia and Singapore — from bringing more customers to our stores and creating high-impact campaigns, to generating qualified leads and ultimately converting them into sales.

What does success look like? You’ll help us build a repeatable e-commerce growth engine that consistently deliversstronger traffic, successful campaigns, qualified leads, higher conversion and growing GMV.

We’re looking for someone who iscommercial, data-driven and hands-on — someone who enjoys building, experimenting and figuring out what works, rather than simply operating an established playbook.

What You’ll Do

Drive E-commerce Growth & GMV

• Own and drive e-commerce growth initiatives across Malaysia and Singapore, with accountability fortraffic, leads, conversion, orders and GMV.
• Identify growth opportunities across products, customer segments, platforms and channels and turn insights into actionable initiatives.
• Work closely with Marketplace Operations onproduct positioning, pricing, bundles and promotional mechanics to maximise commercial outcomes.
• Identify and scalewinning products, campaigns, audiences and channels.
• Continuously experiment with new growth opportunities and develop successful initiatives into repeatable growth levers.

Own Campaigns & Commercial Activations

• Plan and drive major marketplace moments including9.9, 10.10, 11.11, 12.12, payday campaigns and other platform-led initiatives.
• Develop campaign concepts, offers and promotional mechanics designed to increasetraffic, engagement, leads, conversion and GMV.
• Coordinate campaign execution across Marketplace, Marketing, Sales and Customer Operations.
• Analyse campaign performance and translate learnings into improvements for future campaigns.
• Build always-on commercial initiatives beyond mega campaigns to maintain consistent growth throughout the year.

Grow Traffic & Customer Acquisition

• Develop strategies to grow quality traffic across marketplaces, social commerce and other relevant digital channels.
• Explore and test new customer acquisition opportunities, includingaffiliate programmes, creators and commercial partnerships that can drive traffic, qualified leads and GMV.
• Work closely with Marketing to turn content, campaigns and customer insights into measurable e-commerce opportunities.
• Analyse traffic quality and customer behaviour to understand which channels and audiences are most likely to convert.

Turn Leads into Customers

• Own and optimise the customer journey acrossTraffic → Product Interest → Lead/Purchase → Demo → Activation.
• Develop initiatives that generatequalified, high-intent leads from e-commerce channels.
• Work closely with Sales and Customer Operations to improve lead handover, follow-up and conversion.
• Identify where customers drop off and develop experiments to improvelead-to-demo, demo-to-sale and overall conversion rates.
• Develop conversion initiatives such asbundles, vouchers, free demos and targeted offers.

Use Data to Find the Next Growth Opportunity

• Track the key numbers that matter —traffic, leads, conversion, orders, GMV and customer acquisition.
• Analyse performance by product, campaign, audience and channel to identify what's working and what needs to change.
• Build clear reporting that connects e-commerce activity to actual commercial outcomes.
• Turn data and customer insights into actionable recommendations for campaigns, products and customer journeys.
• Establish a test-and-learn culture where successful experiments can be scaled quickly.

What Success Looks Like

You’ll know you’re succeeding when:

• Traffic is growing and we're attracting the right customers.
• Campaigns consistently translate intostronger engagement, leads and GMV.
• Our online channels generate a growing pipeline ofqualified leads.
• More leads successfully progress frominterest → demo → sale → activation.
• We have identified repeatable growth levers that can be scaled acrossMalaysia and Singapore.
• Our online shop evolves from an early-stage channel into ameaningful contributor to the business.

What We’re Looking For

• 3–8 years of experience in e-commerce, marketplace growth, digital commerce, commercial growth or a related role.
• Strong understanding of platforms such asShopee, Lazada, TikTok Shop or other major marketplaces.
• Track record of drivingtraffic, campaigns, GMV and conversion, rather than focusing solely on paid advertising.
• Strong understanding of the e-commerce funnel and how different commercial levers influence customer behaviour.
• Experience withlead generation and conversion would be particularly valuable.
• Exposure to affiliate, creator or partnership-led growth is advantageous.
• Commercially minded and comfortable using data to make decisions.
• Comfortable working acrossMarketing, Marketplace, Sales and Customer Operations.
• Most importantly, you should enjoybuilding from the ground up. We want someone who is comfortable experimenting, learning quickly and creating the playbook rather than waiting for one to be given.