Founding Growth & Brand Lead

About Electric Air

Tech-enabled heat pump contractor that cuts costs by 60%

The role

**Electric Air** is building a modern home climate company.We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.Electric Air combines:- real-world HVAC operations- product development- software and technology- design and branding- customer experienceWe’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.This is a highly hands-on role for someone who combines:- strong growth instincts- excellent creative judgment- operational intensity- fast execution- deep curiosity about customersYou should be equally comfortable:- launching a Meta campaign- giving feedback on a landing page- coordinating a video shoot- improving attribution- organizing a homeowner event- reviewing install photos for quality and consistencyThis is not a traditional corporate marketing role. We are looking for a builder.## **What You’ll Own**### **Growth & Acquisition**- Manage and improve paid acquisition across Google, Meta, LSA, and other channels- Improve landing pages, conversion funnels, and attribution- Develop experiments to improve lead quality and customer acquisition cost- Work closely with leadership to identify growth opportunities and bottlenecks### **Creative & Brand**- Source and manage photographers, videographers, designers, freelancers, and agencies- Maintain a high bar for visual quality and brand consistency- Help shape the voice, positioning, and identity of Electric Air- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding### **Website & Funnel Optimization**- Own and improve the website experience- Create and iterate on landing pages- Improve top-of-funnel conversion and attribution systems- Work with engineers and contractors to ship quickly### **Local Brand Presence**- Help Electric Air become a recognized and trusted local brand- Support partnerships, events, workshops, and community presence- Develop systems for reviews, referrals, and neighborhood density### **Content & Storytelling**- Turn real installs and customer experiences into compelling marketing- Help communicate technical concepts simply and elegantly- Build systems for collecting photos, videos, testimonials, and install stories## **What We’re Looking For**You may not fit perfectly into a traditional marketing category. That’s okay.We care more about:- taste- judgment- speed- ownership- curiosity- adaptabilitythan polished corporate experience.Ideal candidates often come from backgrounds like:- startups- consumer brands- growth roles- creative agencies- DTC- local service businesses- hospitality- independent creator/operator work## **You Might Be a Fit If You:**- Have strong opinions about what makes a brand feel premium, trustworthy, and modern- Can distinguish between tasteful marketing and generic contractor marketing- Are highly resourceful and comfortable working with constraints- Move quickly and enjoy shipping work- Can balance analytics with intuition- Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products- Are comfortable operating in ambiguity and building systems from scratch## **Nice to Have**- Experience with Google Ads, Meta Ads, or local acquisition- Experience with conversion optimization and landing pages- Experience directing creative production- Experience with local SEO or home services- Experience working closely with founders or small teams- Strong writing instincts

Skills

• Growth design
• Marketing design