Marketer (Brand, Product, Storytelling)

About Tavus

Building the human layer of AI

The role

**Location:** San Francisco\**Reports to:** CEO## About TavusTavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.## The RoleTavus is hiring a founding marketer to lead brand, product marketing, and category development.This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.### Key responsibilities include:* Developing and maintaining core company and product narratives* Translating technical concepts into clear, externally facing messaging* Creating high-quality content across formats (written, video, demos, launches)* Supporting frequent product launches (weekly cadence) with structured messaging and assets* Owning and evolving brand positioning across website, product, and external channels* Driving distribution through organic, social, and PR channels* Contributing to category definition in an emerging market## Candidate ProfileThe role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.Two common profiles are expected:### **Narrative / Creative Focus*** Strong ability to develop clear, compelling messaging from complex inputs* High attention to detail across writing, visual output, and overall brand* Experience producing product-facing content (e.g. demos, websites, launch materials)### **Distribution / Growth Focus*** Experience driving reach through content, launches, and media* Strong understanding of channels, timing, and amplification strategies* Track record of creating high-engagement or high-visibility momentsCandidates may lean toward one area but should be capable across both.### Requirements* Proven experience executing marketing work end-to-end (not solely strategy)* Ability to operate independently and manage multiple workstreams* Strong product understanding and ability to map messaging to user journeys* High quality bar for output and attention to detail* Willingness to work in a fast-paced environment with frequent releases### Preferred Background* Experience in AI or developer-facing products* Exposure to early-stage or high-growth environments* Involvement in positioning or launching new product categories* Familiarity with companies such as ElevenLabs, Lovable, or similar### Scope and Impact* Full ownership of brand and narrative development* Direct collaboration with the founder* Responsibility for external perception of the company and its products* Opportunity to shape positioning in a new and evolving category