APAC Marketing Strategic Initiatives Manager

Meta is hiring an APAC Marketing Strategic Initiatives Manager to help deliver APAC's highest-leverage marketing bets — work that is highly cross-functional, ambiguous, and new. This is an end-to-end ownership role: shape the bet, align stakeholders, mobilize cross-functional task forces, execute with rigor, and drive measurable impact across Meta's family of apps.

This is a hands-on strategic role, not a communications-only function or a program management office. You will own a portfolio of bets, lead through influence, and build durable operating leverage through AI-fluent ways of working.

You'll be part of the APAC Marketing leadership team as an individual contributor, working across markets and functions to help APAC show up as a global driver, not just a participant.

Responsibilities

• Own critical bets: Identify and ship multi-quarter opportunities across apps and audiences, turn ambiguity into a plan (strategy, milestones, resourcing), and drive measurable outcomes with clear incrementality and testable hypotheses
• Lead through influence: Mobilize cross-functional partners, drive decision clarity on priorities, tradeoffs, and execution — keeping bets aligned and moving without direct authority
• Build AI-fluent operating advantage: Design and implement AI-driven workflows that improve speed and quality across synthesis, briefs, experimentation, creative iteration, and reporting — and establish repeatable mechanisms that scale beyond individual output and increase team velocity
• Influence roadmaps as a marketing unlock: Surface product needs and leverage points from APAC execution, run a closed-loop with partners (signal → asks → plans → shipped outcomes), and turn APAC signals into scalable plays that travel across markets without losing local nuance
• Raise the bar on execution and measurement: Set the standard for full-stack delivery; partner with Insights and Analytics to define success metrics, run tests, and translate learnings into next-bet decisions

Minimum qualifications

• Proven track record of APAC market knowledge and ability to translate local nuance into scalable strategies
• Demonstrated use of AI-driven workflows that materially improved speed or quality — not just tool familiarity
• Demonstrated analytical and operational rigour: hypotheses, success metrics, instrumentation, and learning loops
• Bachelor's degree or equivalent practical experience
• Experience operating at a portfolio or multi-market level
• 12+ years of experience delivering cross-functional marketing initiatives from strategy through execution and measurement
• Proven communication skills with the ability to produce executive-ready narratives and decision documents
• Proven ability to lead complex, ambiguous work through influence across senior stakeholders — not just coordination or program management
• Evidence of building repeatable operating systems that scale impact beyond individual output Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies