Social Media Coordinator

At Wonderskin, we believe beauty should be effortless, long-lasting, and transformative and we have built a brand that proves it. Powered by patented Wonder Blading technology, we have cracked the code on long-wear beauty, delivering bold, flawless results that speak for themselves.

We're a fast-growing brand with a passionate global community, and we thrive on creativity, experimentation, and pushing the boundaries of traditional beauty. Now we're looking for a driven Social Media Executive to bring that energy to life on TikTok and Instagram, someone who lives and breathes content, moves fast, and knows how to turn a trend into a moment.

If you're passionate about social media, love being on camera, and want to be part of a brand where science meets self-expression, you might just be our kind of person.

What You Will Do

Social Media Coordination + Content Strategy

• Coordinate and manage day-to-day social media activity across TikTok.
• Maintain and support the social content calendar, ensuring timely publishing and alignment with campaigns, launches, and brand priorities.
• Own the development of trend-led and initiative-driven concepts for in-house content across TikTok.
• Proactively research trends daily (sounds, formats, cultural moments, creators, beauty conversations) and translate them into brand-right ideas.
• Bring fresh creative concepts forward consistently, not just “trend hopping,” but building repeatable formats that perform.
• Monitor community engagement, platform activity, and emerging conversations relevant to the brand.

Content Creation (Hands-On Execution)

• Create and publish a high volume of content across TikTok and Instagram from concept to final post.
• Film, edit, and deliver content that meets platform best practices (hooks, pacing, native feel, captions, etc.).
• Produce a mix of content types including:
• On-camera content (talking to camera, demos, reactions, storytelling)
• Product-focused videos (education, transformation, routine content, UGC-style)
• Quick-turn reactive content based on trends and performance insights
• Ensure all content is aligned with brand tone, visual identity, and campaign messaging.

Social Media Management + Community Engagement

• Schedule and publish content on the platform using social media management tools where needed.
• Monitor comments, DMs, and community interactions, escalating relevant customer or brand concerns internally when necessary.
• Support audience growth and engagement initiatives through active participation in platform communities and conversations.
• Help maintain consistency across all social touchpoints and ensure platform best practices are followed.

TikTok Promotional Events Ownership

• Own TikTok promotional moments/events that require dedicated promotional posting.
• Plan content beats around key dates, execute assets quickly, and ensure posts are platform-native (not “ad in disguise”).
• Coordinate with internal stakeholders to keep promo content aligned with launches, offers, and campaign messaging.

Collaboration + Campaign Support

• Execute independently on assigned concepts while contributing your own creative direction.
• Support larger campaigns by contributing creative input and helping shape the content approach across TikTok and Instagram.
• Work alongside creative, brand, product, communications, and paid teams to ensure content is aligned and performs effectively.
• Assist with influencer, creator, or partnership coordination where relevant to campaigns.

Performance Mindset + Reporting

• Use platform insights and analytics to learn what’s working and iterate quickly.
• Track content performance and apply learnings to improve hooks, formats, frequency, posting cadence, and creative direction.
• Support reporting on social performance metrics including engagement, reach, retention, and audience growth.
• Stay informed on platform updates, algorithm shifts, and social best practices.

What We're Looking For

• Proven experience creating content for TikTok (beauty/lifestyle highly preferred).
• Previous experience in a Social Media Coordinator, Social Media Executive, Content Creator, or similar role preferred.
• Strong creative instincts and ability to turn trends into brand-safe, high-performing ideas quickly.
• Comfortable being on camera and directing others on camera when needed.
• Solid editing skills (CapCut, Premiere, Final Cut, or similar) and an eye for pacing and hooks.
• Deep understanding of TikTok formats, culture, community engagement, and what drives reach and retention.
• Familiarity with social scheduling and analytics tools is a plus.
• Highly organised, proactive, quick-moving, and calm under pressure when deadlines are tight.

What You Will Gain

From day one, you will be deep in the work, creating, publishing, and iterating in one of the most exciting spaces in social media right now. This isn't a role where you'll be watching from the sidelines, instead you will get:

• Hands-on experience across TikTok and Instagram content creation, strategy, and community building
• Exposure to a high-growth, globally recognised beauty brand with a passionate and engaged audience
• The creative freedom to bring your own ideas forward and see them come to life at scale
• A career path to progress into Senior Social, Creative, or Brand Content roles
• The chance to grow alongside a brand that's still writing its story

This is a high-output, creatively driven role with genuine progression opportunities, built for someone ready to make their mark and grow with us.

Our Commitment to You

At Wonderskin, we are committed to building a team that reflects the diversity of the world we live in. We welcome applications from people of all backgrounds, identities, and experiences, regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status. 

We believe diverse perspectives make us a stronger, more creative team, and we are committed to creating an environment where everyone feels valued and can do their best work.

Don't meet every single requirement? That's okay, we didn't write this list expecting to find a perfect match. If you are excited about this role and can tick most of the boxes, we would love to hear from you. We hire for potential, attitude, and passion just as much as experience, so if Wonderskin feels like your kind of place, take the leap and apply.