Data & Tracking Analyst

Data & Analytics team
3 days a week in the office, Leeds, Liverpool or Dunfermline
£35,000 to £42,000, depending on experience

Velstar is a full-service eCommerce agency working across DTC and B2B. We build on Shopify Plus, and on our ownproprietaryplatform, for complex B2B requirements that need greater scale, reliability and compliance. Our Data & Analytics team is growing, and we're hiring a Tracking & Reporting Analyst to build out the tracking, reporting and data work our clients rely on to trade properly. Live client accounts, live budgets, live deadlines, not a training sandbox.

What you'll own

• Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events

• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads

• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups

• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data

• Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis

• Picking up ad-hoc tickets and one-off projects across our client base

How you'll grow

• Direct access to our Head of Data & Analytics for the calls that actually matter, not layers of process to wade through

• Autonomy that scales with what you can already do, not a fixed review timeline

• Exposure across DTC and B2B, Shopify, custom and headless builds, so your experience broadens rather than narrows

• Client-facing from day one, sitting in scoping and delivery calls as the technical authority in the room

You'll be a good fit if

• You understand how eCommerce sites work commercially, product pages, checkout, conversion funnels, not just marketing analytics in the abstract

• You can commit to 3 days a week in our Leeds, Liverpool or Dunfermline office

• You communicate clearly, with technical and non-technical people alike

• You can plan and prioritise your own workload without being told what's next

• You follow things through to completion, not just the interesting bits

• You keep a level head under pressure, calm and considered rather than rattled, whether that's a broken pipeline or a client on the phone

• You've worked in, or genuinely want, a fast-paced, commercially focused environment, not a quiet one

What you'll bring

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager

• Solid experience with conversion tracking across multiple ad platforms, not just one

• A genuine appetite for troubleshooting, not just implementing

• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

What you'll get

• Support and mentoring to build skills in server-side tracking, attribution and multi-platform conversion setups

• Growing autonomy as your skills develop, from supported delivery to owning tickets and projects independently

• Hybrid working, 3 days a week in the office

• Flexi-time

• 28 days holiday, including bank holidays, rising to 33, plus your birthday off

• Option to roll, buy or sell up to 5 days each year

• Career development support

• Vitality Health cover from day including mental health support, therapy and virtual GP

• Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman