Director, Social Strategy

Job Description

Who We Are  
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, mediaplanning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understandwhat’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Nextoperates with the single goal that tomorrow must outperform today.   

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
WhatYou’ll Do  

Campaign Management & Execution –5% 

• Supervise RFP creation and review of social partners, proposal analyses, and partnernegotiations  

• Oversee junior team campaign buying from set-up to keywordselection through to targeting buckets, optimization, and pacing/reporting; implement QAprocesses 

• Guidejunior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign 

• Ensure team follows QA process and dailypacing 

Social Media Strategy –35% 

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams 

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order to deeply understand the role marketplace media plays in larger mediaobjectives 

• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevantextensions 

• Drive team brainstorms to kick off plan and consideration setdevelopment 

• Oversee creation and development of media specific documents such as media plans,objectives and strategies decks, and other relatedfunctions 

• Stay abreast of industry trends, develop POVs related to overall social marketplacebuying 

• Work with AMD and Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans,objectives and strategies decks, and other relatedfunctions  

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of keypartnerships 

Reporting & Analysis – 5% 

• Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Nextaccounts  

• Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign 

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities acrosssocial  

• Help AMD coach junior team members on impactful insight writing that is routed in data and action but pulls in largersocial strategy and provide final signoff 

Relationship Management – 20% 

• Have foresight and understanding of projects tomaintain and adjust timing of deliverables for team at large, communicating changes to managers andleadership  

• Apply knowledge of current/previous clients’ specific business and industry to enhance and furtherrelationships  

• Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability   

• Act asescalation pointfor junior team members when faced with challenges navigating conversations with internal and external partners andclients 

• Primarysocial lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns withobjectives to drive clientbusiness 

Team Management,Supervisionand Delegation– 30% 

• Assist in creating growth plans for junior team members and providing clear career goals for theAMD 

• Act as a resource forperformance reviews, coaching to maximize success,identifying training needs for improved performance, setting goals for careerdevelopment and ensuring actions aretaken  

• Provide education and training on best practices, media principals, and social industry at large   

• Participate in interview process for junior team members roles  

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess 

• Responsible for leaning into Horizon Next initiatives while encouraging junior team members toparticipate and engage within the larger Next Social community 

Agency Stewardship –5% 

• Responsible for upholding a sense of community and knowledge sharing within the Horizon Nextsocialbusiness 

• Dispel high-level POVs on industry trends and updates across both clients and teammembers 

• Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of teamculture  

• Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella 

Who You Are  

• A left and right brain thinker – a data powered strategist  

• A collaborative, team-oriented manager with strong delegation and organization skills  

• Confident in navigating conversations with senior leadership internally and externally 

• A problem solver with foresight and the ability to develop creativesolutions  

• Detail oriented with commitment to followthrough  

• Nimble and flexible to succeed in a fast-pacedenvironment  

• A strong leader, excited to manage and grow teammembers 

• Interested in the social landscape and a desire to innovate and keep up withtrends  

• Committed to the success of Horizon as a whole, including how your accounts cancontribute 

• A supporter of and advocate for diversity,equity and inclusion 

Preferred Skills & Experience 

• 6-7+ years of experience developing strategic media recommendations and stewardingsocial media account projects, acting as a clientcontact 

• Deep understanding of advanced analytics and performance media  

• Strong familiarity with marketing principles,analytics and concepts  

• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be appliedrelative to the social media planningprocess  

• Expert in negotiating and constructingsocial media plans, with understanding of planning,buying andactivation 

• Experience buying ads on Facebook and Instagram is crucial,additional platformspreferred  

• Exposure to advanced targeting/retargeting tactics in social, used both1st and 3rd partydata 

• Experience owning the full social strategy process inclusive of working with partners,clients and internalstakeholders 

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients,while coaching team members on these skills 

• Comfort owning and managing budget/investment levels in social media across multipleaccounts 

• Strong experience navigating cross-departmentrelationships 

• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills 
   

Certificates, Licenses and Registrations 
This role does not require certificates, licenses and/or registrations 
 
Physical Activity and Work Environment 
This role does not require any physicalactivity 

The statementsherein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired of personnel so classified. Furthermore, they do notestablish a contract for employment and are subject to change at the discretion of the employer. 

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.