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Marketing Operations Manager (AI & Automation)

🇰🇪 Kenya | 🇳🇬 Nigeria | 🇿🇦 South Africa

CRM

Management

Marketing

Machine Learning

Design

Marketing Operations Manager (AI & Automation)

from 🇰🇪 Kenya | 🇳🇬 Nigeria | 🇿🇦 South Africa

Marketing Operations Manager (AI & Automation)
Full-time (40hrs per week) / Remote (CET Time)

Check out The Global Talent Co.’s talent network:https://www.globaltalent.co/network

The Role

Build AI-powered marketing systems that eliminate manual work, automate complex workflows, and improve how an entire marketing organization operates.

You will work with one of Europe's fastest-growing consumer brands, helping scale its marketing organization throughAI, automation, and operational excellence.

As the company continues its transition into a trueomnichannel business, Marketing Operations has become a critical competitive advantage. In this role, you'll embed across multiple marketing teams to identify operational bottlenecks and solve them throughprocess design, AI, workflow automation, and scalable systems.

This isnot a Project Manager or Marketing Coordinator role. You won't simply recommend improvements, you'lldiagnose problems, build solutions, implement them, train teams, and measure their business impact.



Position: Marketing Operations Manager (AI & Automation) (Full-Time)

We're looking for ahands-on Marketing Operations professional who combinesmarketing expertise, automation skills, AI tools, and process thinking to improve how marketing teams work.

You'll partner withGrowth Marketing, CRM, Creative, Influencer Marketing, and Brand teams, building the systems and workflows that allow them to execute faster, better, and with greater efficiency.

If you enjoy optimizing processes, building automations, and creating scalable operational systems that directly impact business performance, this role is for you.


Responsibilities

1. Marketing Operations & Process Optimization

  • Embed acrossGrowth Marketing, CRM, Creative, Influencer Marketing, and Brand & Campaign Management to understand how each function operates.

  • Identify wheretime, quality, or operational efficiency is being lost.

  • Prioritize the highest-impact improvement opportunities and build scalable solutions.


2. Design Marketing Operating Systems:

  • Own the marketing operating rhythm, including:

    • Campaign brief intake

    • Planning cadences

    • Post-campaign reviews

    • Weekly performance reporting

  • Build repeatable operational processes that scale as the company grows.


3.AI, Automation & Marketing Technology

  • Own themarketing automation ecosystem.

  • Evaluate existing tools and standardize the technology stack.

  • Design and deploy automations usingClaude Code,Trigger.dev, Hookdeck, and n8n.

  • Automate workflows including:

    • Reporting

    • Campaign QA

    • Asset routing

    • Lead management

    • Lifecycle automation


4.Reporting & Business Impact

  • Build executive reporting used by marketing leadership.

  • Partner closely with theBusiness Intelligence Lead to improve data infrastructure.

  • Measure every initiative through tangible business outcomes, including:

    • Hours saved

    • Cycle-time reduction

    • Error-rate improvements

    • Faster decision making


5.End-to-End Ownership

  • Own every improvement initiative fromdiagnosis to implementation.

  • Document new workflows and train teams to successfully adopt them.

  • Ensure every solution continues working after handoff.

  • Share learnings with the central AI team to help standardize operational best practices.


Requirements

  • Experience inMarketing Operations, CRM Operations, Growth Operations, Brand Operations, or similar operational marketing roles.

  • Strong understanding of bothmarketing strategy andmarketing execution.

  • Hands-on experience building automations usingn8n, Make, Zapier, or similar no-code/low-code automation platforms.

  • Experience usingClaude Code or otherAI-powered development tools.

  • Strong skills inprocess design, workflow optimization, and operational excellence.

  • Ability to independently prioritize initiatives and execute projectsend-to-end.

  • Strong analytical mindset with the ability to connect operational improvements to measurable business outcomes.

  • Excellent stakeholder management and cross-functional collaboration skills.

  • Outstanding communication, organization, and problem-solving abilities.


Nice to Have

  • Experience implementingAI-powered workflows within marketing organizations.

  • Experience inhigh-growth startups or rapidly scaling consumer brands.

  • Exposure toomnichannel marketing environments.

  • Experience partnering withBusiness Intelligence or Data teams.

  • Strong understanding ofCRM lifecycle management, campaign operations, and marketing reporting.


About us

The company is one of Europe's fastest-growing consumer brands, servingmillions of loyal customers through an expanding portfolio of innovative products.

Founded with the mission of creatingbetter-tasting, healthier, and more sustainable beverage alternatives, the business has rapidly grown into a profitable international company while building one of the most engaged customer communities in the industry.

Now expanding from a successfuldirect-to-consumer business into a globalomnichannel brand, the company continues to invest heavily inAI, technology, and operational excellence to support its next stage of growth.

Backed by leading consumer investors, the team combines ambitious goals with an entrepreneurial culture built aroundownership, speed, collaboration, innovation, and continuous learning.



What We Offer

  • Competitive compensation plus meaningfulequity participation.

  • The opportunity to shape operations during a period ofinternational hypergrowth.

  • A collaborative, ambitious, and down-to-earth team.

  • Startup culture withhigh ownership, flat hierarchies, and fast decision-making.

  • Flexible working hours.

  • 28 vacation days.

  • 30 work-from-abroad days.

  • €1,500 annual learning & development budget.

  • Urban Sports Club membership.

  • Public transportation subsidy.

  • Biannual360° performance reviews linked to compensation.

  • Modern tools and an environment built for continuous personal and professional growth.

by @maxrusakovic