Market Development Manager (Seeds)

About Syngenta:

At Syngenta Seeds Field Crops, we're shaping the future of agriculture and empowering farmers to meet the ever-growing demand for food and fuel. We’re a global Ag Tech powerhouse, headquartered in the United States, with passionate, local experts collaborating with farmers to deliver solutions that create market opportunities.  We unite precision breeding, advanced biotechnology trait choice, and digital platforms for unmatched in-field performance.  Our seeds help mitigate risks such as disease, insect, weed, and extreme weather pressures, all while promoting sustainable farming practices that protect and enhance our planet. Join our mission of revolutionizing food security and transforming agriculture.

1. Lead and supervise the Market development team effectively and efficiently in region

• Build excellent market development team, efficiency demand generation management
• Manages and accountable for the success of all campaign & demand creation activities in the region.
• Ownership of Market development process in region (Lead, Apply, Guide, Implement and Audit)
• Ensure full compliance with regulatory bodies
• Communicate and adopt ‘best practices” – Market development in the region.
• Drive Market development excellence and customer focus
• Clearly define the “work-flow” process of the Market development team in region

2.  Develop and manages an effective distribution channel strategy in region

• Develop effective partnership / alliances with all level of the value chain (farmers, key influences, retailers, dealers) to maximize market coverage and customers access, and to generate optimum sales revenue.
• Manages growers & field activities mainly to drive customer demand
• Improve brand visibility & brand equity in the region
• Complain Handling Management

4.  Gather, Analyze and Communicate Market Place Information

• Regular and accurate update on market size, opportunities, business environment, competitive information, customers etc.
• Customer Database / Profile Management

5.   Demand Creation

• Lead and supervise the effective implementation of demand creation activities
• Field Promotion (Farmers meeting, Field Demos, Customers and end users’ Seminar)
• Provide consultancy and technical support
• Contribute to effective customer service activities
• Effectively utilize marketing communication aids.

7.  Audit of Market Place Performance against Plan

• Track and use key sales & marketing matrics
• Market share, customer service, retention, satisfaction, customer complain etc
• Drive continuous improvement in demand generation

8.  Core Values

• Demonstrate Core Values Behaviors and ensure full compliance for self and subordinate.

• The position requires good technical and market development background in agriculture.
• Minimum 5 years experience in market development of agricultural products
• Good communication and interpersonal skill is important
• Advanced supervisory skill is essential
• English is priority

Location: Central & Highland

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

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