Senior SEO Strategist (Content)

Title: Senior SEO Strategist (Content) 

Location: In-office, Omaha, NE 
Type: Full-Time, Exempt 
Salary Range: $75,000–$80,000/year 

Reports To: SEO Director 

Role Overview 

The way people search is evolving fast — not just year to year, but day to day. Typing a question into Google is now just one option among many: asking an AI assistant, scrolling TikTok, or searching YouTube are just as common. We're seeking a senior-level strategist who can make sure our clients are visible across all of it. Your day-to-day focus will be the content and website architecture side of that growth: turning raw client data, business insights and goals into keyword strategies, site structures, and well-organized content strategies. Whether that means enhancing what's already live or driving strategy for new sites, pages, or experiences built to perform from day one. This is a hands-on individual contributor role, built for someone who wants to help define what organic growth looks like as search keeps changing. 

Key Responsibilities 

Content Strategy, Research & Intent Mapping (Main Focus) 

• Data Mining to Strategy: Uncover hidden content opportunities by reviewing raw client files, customer service logs, white papers, product docs, and internal datasets to build long-term strategy plans. 

• Keyword & Intent Mapping: Group search terms into semantic keyword clusters and map queries across the full user journey — informational, commercial, transactional, and conversational — to build topical authority without keyword cannibalization. 

• On-Page Outlines & Blueprints: Develop detailed page outlines, structural recommendations, and content briefs for stakeholders. 

Website & Information Architecture (Main Focus) 

• Sitemaps & Hierarchy: Audit whole-site structures to design intuitive URL taxonomies, subfolder frameworks, and clear site navigation paths. 

• Strategic Internal Linking: Design internal interlinking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels. 

• Multi-Site Execution: Comfortably build, manage, and present holistic content and website search strategies across multiple client websites simultaneously. 

AI Search & Generative Engine Optimization 

• Adapt content, information architecture, and topical authority signals so client expertise is structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences. 

• Develop keyword, topic, and entity strategies that reflect how people search today — including conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior. 

• Stay invested in the future of search by exploring AI tools, testing new workflows, and rapidly adapting content and strategy as generative engines reshape discovery. 

Reporting, Project Management & Cross-Functional Leadership 

• Performance Reporting: Translate metrics from Google Search Console, GA4, and SEO dashboards into actionable insights and client-facing growth reports that drive sustainable results. 

• Cross-Functional Project Leadership: Coordinate closely with clients, content creators, marketing professionals, and other stakeholders to ensure consistent messaging and cohesive SEO strategy across all channels and assets. 

• Present Strategies & Results: Present content and search strategies to internal stakeholders and clients, articulating the value and business impact of organic growth initiatives. 

Qualifications 

Core Requirements 

• Experience: At least 5 years in SEO or content strategy, with demonstrated results growing organic visibility and traffic. 

• Content & Keyword Mastery: High proficiency with keyword research, topic clustering, intent mapping, content auditing, and building internal linking strategies. 

• Communication & Problem-Solving: Excellent written and verbal communication skills, with the initiative to identify challenges and propose effective solutions. Comfortable presenting strategies to clients and internal stakeholders. 

• Team & Collaboration: Works effectively across teams and stakeholders, incorporating feedback from multiple groups — clients, content creators, marketing, and technical teams — into a cohesive strategy. 

• Project Management: Strong organizational skills and experience using project management tools to manage timelines. 

Expected Senior Technical Background (Foundational Knowledge) 

• Comfortable reading site crawl data (e.g., Screaming Frog) to spot indexation, canonical, or architecture issues. 

• Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping. 

• Familiarity with web development concepts (HTML, CSS, JSON) is a plus. 

Extra Considerations 

• Hands-on copywriting or editorial experience. 

• Familiarity with AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences) and how content structuring affects AI citation and visibility. 

• Relevant industry certifications (Google Analytics, Ahrefs, SEMrush, etc.). 

• Experience with CMS platforms.