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Senior Marketing Business Analyst, Homecare
Veracity Software Inc
🇺🇸 United States
On-site
Senior
11 months ago
- Power BI
- Tableau
- Excel
- HIPAA
- SQL
- Salesforce.com
- Data Visualization
- Health insurance
11 months ago
Location: Covington, Georgia, United States
Work Mode: Monday–Thursday Onsite | Friday Remote
Employment Type: Full-Time
TheSenior Marketing Business Analyst, Homecare will partner with cross-functional teams to driveBusiness Intelligence (BI) andperformance metrics for the PureWick Direct-to-Consumer business. This role delivers actionable insights to supportstrategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.
Key Responsibilities
- Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-classmarketing analytics, trends, and forecasting.
- Leverageinternal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
- Manageshort-term and long-term reporting needs usingPower BI, Tableau, and Excel.
- Deliver and maintainKey Performance Indicators (KPIs) to align with business strategy.
- Design and executeautomated and ad-hoc reports for the direct-to-consumer healthcare business.
- Developnew data visualizations and dashboards to present insights in a clear, actionable format.
- Collaborate withBusiness Intelligence (BI) andFinance teams to generate analytics-driven insights.
- Ensurecompliance with HIPAA and maintain data integrity and confidentiality.
- Analyzequantitative and qualitative data to provide insights and business recommendations.
- Support decision-making by identifying opportunities and implementingbest practices in analytics and reporting.
- Required: Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
- Preferred: MBA or equivalent advanced degree
- 5+ years translating business needs into technical reporting and analytics deliverables.
- 5+ years working withPower BI, Tableau, and strong proficiency inSQL queries.
- 5+ years experience inperformance marketing or e-commerce analytics preferred.
- Experience partnering acrossmatrixed organizations to deliver integrated reporting solutions.
- Experience indata-driven business recommendations and strategic analytics.
- Proven success implementingcomplex data management and reporting initiatives.
- Familiarity withdirect-to-consumer KPIs, Salesforce.com, andP&L management preferred.
- Exposure tohealth insurance reimbursement analytics preferred.
- Advanced proficiency inPower BI, Tableau, and SQL.
- Stronganalytical thinking anddata visualization capabilities.
- Excellentbusiness acumen and ability to interpret data to drive marketing strategy.
- Experience withperformance marketing,e-commerce metrics, anddigital campaign tracking.
- Solid understanding ofdata governance, HIPAA compliance, anddata quality controls.
- Strongcollaboration andcommunication skills across business and technical teams.
- Ability to work under tight deadlines and managemultiple concurrent projects.
- 5–7 years of experience inmarketing analytics andBI tools (Power BI/Tableau).
- Demonstrated experience indirect-to-consumer healthcare, medical devices, or e-commerce.
- Proven track record of using analytics todrive strategic decisions.
- Strong interpersonal skills with the ability to work in amatrixed corporate environment.
- Highly detail-oriented, organized, and self-driven.
Recruiter Submission Template –
Full Name:
Degree Major with University and Completion Year:
Total Experience in Marketing / Business Analytics:
Total Experience in Performance Marketing / E-Commerce Analytics:
Experience with Direct-to-Consumer Healthcare or Medical Devices (Yes/No, brief details):
BI & Reporting Tools Experience (Power BI, Tableau, SQL – specify proficiency):
Experience with Salesforce.com (Yes/No, brief details):
Experience in KPI Dashboards, Business Case Analysis, or Ad-Hoc Reporting (Yes/No, brief details):
Experience in P&L Reporting / Budget Analytics (Yes/No, brief details):
Proficiency in Microsoft Excel and Office Tools (Basic / Intermediate / Advanced):
Certifications (if any, e.g., MBA, Analytics Certification):
Industry Experience (Medical Devices / Healthcare / E-Commerce / Other):
Work Style (Independent / Team-based / Both):
Motivation/Reason for Interest in This Role:
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Are you willing to relocate at your own expense and work Onsite – Covington, GA (Yes/No):
Senior Marketing Business Analyst, Homecare · Veracity Software Inc