A
Senior Director - Geo
Apolis
🇺🇸 United States
Hybrid
Manager or above
3 months ago
$200,000 – $220,000 / year
- AI
- Data Architecture
- ChatGPT
- Perplexity
- Copilot
- SEO
- Risk Management
- AI/ML
- HubSpot
- Semrush
- Ahrefs
- Google Analytics
- Looker Studio
- Claude
3 months ago
- Role: Senior Director — GEO
Commercial Excellence | Life Sciences
You will be responsible for: This is an executive leadership role and the highest individual authority within Indegene's Generative Engine Optimization (GEO) practice. As Senior Director — GEO Practice, you will own the end-to-end charter for building, scaling, and positioning Indegene as the definitive leader in pharma GEO globally. You will serve as the primary executive sponsor on marquee client engagements, drive large-scale business development pursuits, define the intellectual and methodological foundations of the GEO practice, and build a high-performance team of GEO strategists, consultants, and delivery leads.
You will work in close partnership with Indegene's Commercial Excellence leadership, account management, and cross-functional capability heads — operating at the intersection of AI-driven search, life sciences commercial strategy, and enterprise digital transformation.
Your impact:
About you:
Practice Leadership & Strategy - Define and own the multi-year vision, strategy, and go-to-market roadmap for Indegene's GEO practice within life sciences — establishing the practice as a recognized market leader.
- Set the strategic direction for how Indegene conceptualizes, sells, and delivers GEO services across pharma, biotech, and medtech client segments.
- Build and continuously evolve Indegene's proprietary GEO methodology, frameworks, and IP — covering entity optimization, LLM discoverability, structured data architecture, AI share of voice, and content authority models.
- Monitor macro shifts in AI search, LLM evolution (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging platforms) and proactively translate them into practice evolution and new service offerings.
- Represent Indegene's GEO point of view externally — at industry forums, advisory boards, conferences, and client C-suite engagements — as a recognized thought leader.
Large Pitch Management & Business Development- Serve as the executive lead and strategic architect for large, complex, and multi-country GEO pursuits — owning the solutioning, pricing strategy, and executive narrative in RFPs, proposals, and finalist presentations.
- Partner with Indegene's account management and growth teams to identify and qualify GEO expansion opportunities within existing accounts and in new logo pursuits.
- Lead executive-level discovery workshops and capability showcases with prospects' C-suite, VP, and Director-level stakeholders across brand, medical, digital, and commercial functions.
- Build and maintain relationships with global pharma procurement, digital innovation, and commercial excellence leaders to position Indegene as a preferred GEO partner.
- Develop win strategies for competitive situations — leveraging Indegene's pharma domain expertise, proprietary GEO frameworks, and delivery track record as differentiators.
- Contribute to revenue planning — setting annual practice revenue targets, pipeline forecasts, and growth milestones in partnership with the Commercial Excellence leadership.
Executive Client Management & Strategic Advisory- Serve as the executive sponsor and senior client partner for Indegene's largest and most strategic GEO accounts — owning the relationship at the VP/C-suite level.
- Lead annual strategic reviews and executive business reviews (EBRs) with clients, translating GEO performance data into forward-looking strategic roadmaps.
- Advise clients on AI-first digital transformation — repositioning their content governance, brand digital strategy, and omnichannel architecture for an LLM-dominant search landscape.
- Proactively identify and develop upsell, cross-sell, and expansion opportunities across GEO, SEO, content strategy, and broader Commercial Excellence services.
- Serve as executive escalation point for client issues, delivery challenges, and strategic pivots — ensuring Indegene consistently delivers on client commitments.
- Navigate complex MLR/MedLegal environments across multiple markets, building trusted advisory relationships with clients' regulatory and medical leadership.
Capability Building & Talent Leadership- Build, lead, and grow a high-performing GEO team — including GEO Consultants, Strategists, Leads, and Analysts — establishing clear career pathways and performance standards.
- Define the capability architecture for the GEO practice: roles, competency frameworks, onboarding curricula, and skills development roadmaps.
- Champion a culture of continuous learning within the team — institutionalizing knowledge-sharing on AI search evolution, pharma digital trends, and GEO best practices.
- Partner with Indegene's L&D, HR, and talent acquisition functions to attract, hire, and retain senior GEO talent in a competitive market.
- Mentor and coach GEO Consultants and Senior Managers, developing the next generation of GEO practice leaders within Indegene.
- Establish and govern a GEO Centre of Excellence (CoE) — driving methodology standardization, tool evaluation, benchmark development, and cross-functional integration.
Engagement Excellence & Delivery Governance- Define and govern delivery standards, quality benchmarks, and escalation protocols across all active GEO engagements.
- Ensure strategic alignment between client objectives and delivery execution — conducting executive-level engagement reviews and strategic health checks.
- Define and evolve the GEO measurement framework: AI citation rates, entity authority scores, LLM content coverage, AI share of voice, and revenue attribution — ensuring consistent, client-ready reporting.
- Oversee risk management across engagements — anticipating and resolving scope, timeline, and stakeholder risk before they escalate.
- Lead cross-functional governance with content, data, omnichannel, and technology capability heads to deliver integrated, high-impact GEO solutions.
Thought Leadership, IP Development & Market Positioning- Commission and author high-impact thought leadership — white papers, industry reports, POVs, case studies, and executive briefings — that cement Indegene's leadership in pharma GEO.
- Build strategic partnerships with AI platform providers GEO Tools and industry best platforms , search intelligence vendors, and analytics platforms to expand Indegene's GEO ecosystem and tooling advantage.
- Develop competitive intelligence programmes — benchmarking Indegene's GEO methodology and outcomes against best-in-class global digital agencies and consultancies.
- Partner with the Marketing and Communications team to leverage GEO successes into external brand-building assets.
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Qualifications & Experience
Education
- MBA from a premier institution like Harvard Business School, Wharton, Kellogg, MIT Sloan, Columbia Business School, Booth, Tuck, Stern, or equivalent top-tier global business school strongly preferred.
- Bachelor’s degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
- Advanced certifications in SEO/GEO, Digital Strategy, AI/ML, Analytics, or Life Sciences Digital Marketing (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.
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Experience Profile
- 16–17 years of progressive experience in digital strategy, SEO, content strategy, digital marketing, or management consulting — with at least 5+ years in a senior leadership or practice-building capacity.
- Minimum at least 1 year life sciences GEO experience, LLM content strategy, AI-driven search optimization, or a directly adjacent discipline.
- Proven track record of building and scaling digital strategy or search practices within a consulting, agency, or services organization.
- Demonstrated success in large pitch leadership and new business development — including experience winning multi-million-dollar engagements with global pharma or healthcare enterprises.
- Strong executive presence with a track record of building trusted advisory relationships at the C-suite and VP level within global pharma, biotech, or medtech organizations.
- Experience leading leading and growing a global, geographically distributed team — with a track record of building high-performance GEO or digital strategy teams across multiple regions and time zones
- Comfortable operating in matrixed, fast-growth environments — balancing practice-building with active client delivery and business development responsibilities
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Life Sciences Domain
- Deep, first-hand expertise in the life sciences digital ecosystem — pharma, biotech, or medtech commercial excellence, brand strategy, or omnichannel.
- Strong understanding of HCP engagement models, DTC marketing strategy, omnichannel commercial frameworks, and MLR/MedLegal governance across major markets.
- Working knowledge of regulatory frameworks (FDA, EMA, CDSCO) and their implications for digital content, AI-generated visibility, and search discoverability.
- Familiarity with therapy area commercial dynamics ( Example: oncology, rare disease, CNS, metabolic, immunology) and how brand positioning maps to search and AI discoverability.
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Technical & Functional Skills
- GEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture, AI share of voice measurement.
- Tools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.
- AI Platforms: Advanced working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing, GEO monitoring, and LLM evaluation.
- Executive Communication: Board-level storytelling, large audience keynotes, executive workshop facilitation, and enterprise stakeholder management.
- Commercial Acumen, pricing strategy, and practice-level business case development.
- EQUAL OPPORTUNITY
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Senior Director - Geo · Apolis