Senior Brand Marketing Manager

Responsibilities:

• Help build a more connected and distinctive brand experience across the organization.
• Translate brand strategy into systems, stories, and partnerships that enable employees and business teams to express the brand with clarity and confidence.
• Strengthen brand cohesion across touchpoints and develop programs that foster employee ownership and pride.
• Create practical tools and guidance that make the brand more accessible and actionable.
• Lead critical brand stewardship initiatives, including digital asset management (DAM), naming, and trademark coordination.
• Lead the rollout, governance, and enterprise adoption of the DAM platform.
• Lead the launch and activation of the employee brand, building awareness, engagement, and brand pride.
• Develop employee-facing brand education, communications, and engagement programs.
• Manage the intake and strategic development of naming initiatives for internal and external products, programs, and services.
• Partner with Trademark Legal to assess name availability, ownership, registration, licensing, and protection.
• Develop and maintain brand review processes, toolkits, templates, and other resources.
• Serve as a strategic brand partner to internal teams, providing consultation and guidance.
• Lead brand training, review sessions, and best-practice sharing for internal teams and external partners.
• Manage project plans, stakeholder communication, timelines, and success measures for assigned initiatives.

Requirements:

• Minimum 3 years of experience in project management, preferably with creative/brand teams.
• Proficient in MS Office (Word, Excel, and PowerPoint).

Preferred Skills:

• Knowledge of Acquia software and Smartsheet.
• Experience working at an ad agency or on branding.
• Ability to work well under pressure.