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*Lead the Sales & Operations Planning (S&OP) process, ensuring alignment between demand, supply, inventory & commercial objectives*Translate demand forecasts into effective supply & replenishment plans considering lead times*Monitor inventory performance and establish appropriate safety stocks and inventory targets to maintain service levels*Identify potential supply shortages, excess inventory, slow-moving/obsolete inventory and develop mitigation plans*Manage monthly planning cycles, including forecast updates, demand reviews, supply reviews, and executive-level S&OP meetings.*Track and improve key planning KPIs, including forecast accuracy, inventory turns, service level/OTIF and stock availability.*Partner with Procurement and Factory to ensure raw materials and finished goods are available in line with the agreed supply plan.*Develop and maintain planning reports, dashboards, and performance analysis using Excel, Power BI, SAP, and other planning tools.*Support new product introductions, product phase-outs, promotions, and seasonal demand planning.*Continuously improve forecasting methodologies, planning processes, master data quality, and supply chain efficiency.*Provide management with clear insights into demand trends, inventory risks, supply constraints, and recommended corrective actions.