Sr. SEO Lead

A Quick Note Before You Apply

We’re looking for candidates based in the United States with hands-on SEO experience managing competitive client accounts. Agency experience is strongly preferred.

About RR Digital

At RR Digital, we’re redefining legal marketing through data, technology, and innovation. We partner with leading law firms to generate high-quality leads through performance marketing, SEO, paid media, and proprietary technology.

We’re a fast-growing, remote-first team that values curiosity, ownership, and continuous improvement. If you enjoy solving complex problems, testing new ideas, and making a measurable impact, you’ll fit right in.

About the Role

We’re looking for a Sr. SEO Lead to lead and develop our SEO team while partnering closely with the Director of SEO Strategy. In this role, you’ll combine people leadership with hands-on SEO expertise, helping both our clients and our team succeed.

This role is ideal for someone who enjoys solving complex SEO challenges, improving underperforming campaigns, and mentoring others. You’ll serve as a strategic resource for our SEO team while remaining hands-on with technical SEO, website migrations, and emerging search technologies.

If you enjoy digging into data, building strategies that move the needle, and staying ahead of where search is headed, we’d love to meet you.

What You’ll Do

• Lead, mentor, and develop a team of SEO Leads, providing coaching, guidance, and performance feedback.
• Drive the overall success of the SEO team by ensuring client campaigns achieve performance goals and deliver measurable business results.
• Partner with SEO Leads to develop and execute SEO strategies across multiple client accounts while serving as the primary escalation point for complex SEO challenges.
• Help prioritize work, remove roadblocks, and elevate the team’s technical expertise.
• Diagnose underperforming campaigns and provide clear, data-driven recommendations to improve rankings, traffic, and lead generation.
• Lead technical SEO initiatives, including website audits, site migrations, and post-launch performance analysis.
• Research, test, and implement new SEO strategies, tools, and methodologies, with a focus on AI and emerging search technologies.
• Develop and deliver SEO training materials and SEO best practices for internal teams.
• Collaborate with cross-functional teams on content, paid media, and broader digital marketing initiatives.
• Monitor SEO performance, identify trends, and communicate actionable insights to stakeholders.
• Contribute to RR Digital’s thought leadership through newsletters, videos, podcasts, social media, and internal knowledge sharing.

Required Qualifications

• 4+ years of experience managing SEO campaigns in a professional environment.
• Experience leading, mentoring, or managing SEO professionals.
• Strong understanding of technical SEO, on-page optimization, content strategy, local SEO, and website architecture.
• Experience using industry-standard SEO tools, including Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Trends, and Google Business Profile.
• Experience managing multiple client accounts or SEO projects simultaneously.
• Experience supporting or leading website migrations.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Experience presenting SEO strategies and recommendations to clients or internal stakeholders.
• Professional proficiency in English.

Preferred Qualifications

• Agency experience.
• Experience working with law firms or legal marketing clients.
• Familiarity with E-E-A-T principles, AI Overviews, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving AI search trends.
• Experience with WordPress.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Who You Are

• You enjoy solving complex SEO challenges and aren’t intimidated by underperforming campaigns.
• You’re equally comfortable developing strategy and getting hands-on with technical implementation.
• You’re a natural leader who enjoys coaching others and helping your team grow while remaining hands-on with complex SEO challenges.
• You enjoy testing new ideas and staying ahead of changes in search, including AI-driven search experiences.
• You communicate complex SEO concepts clearly to both technical and non-technical audiences.

What Success Looks Like

• You quickly become a trusted advisor for our SEO team.
• Client campaigns consistently improve in rankings, traffic, and lead generation.
• Website migrations are executed smoothly with minimal SEO impact.
• You lead a high-performing SEO team by coaching, mentoring, and empowering SEO Leads to deliver exceptional client results.
• You help elevate the team’s knowledge through training, mentorship, and documentation.
• You continuously introduce new ideas that keep RR Digital ahead of changes in search.

• 401(k): Match 100% of employee contributions up to 4%
• Unlimited Manager-Approved Paid Time Off
• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
• Dental & Vision Insurance: Guardian
• Company-provided MacBook
• FullyRemote

Work Authorization

Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.