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Job Title
RM-EEG
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Business Unit
Emerging Enterprises Group
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Reporting To
Territory Head
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Job Function and Role Type
Sales, Individual Contributor
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Version No
01/04/2019
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Job Purpose
Drive initiatives aligned with business objectives to achieve leadership in the banking sector. Ensure effective branch management, lead generation, and customer engagement.
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Key Responsibilities
Branch Management
Plan weekly branch visits and monthly morning meetings; Activate RM/PB through lead generation and joint calls; Review branch and resource performance with CH as needed; Document branch meetings via Cogent/mails.
Lead generation/logins
Plan activities to achieve two calls and appointments daily; Communicate document requirements to customers and follow up; Ensure document completeness and arrange pickups.
Cross Selling
Provide financial products like Insurance, CASA, Credit Cards, and Asset Products; Monitor and track leads for cross-selling opportunities.
Renewals
CAM conditions review/OBA review
Conduct monthly churn and conditions reviews; Justify OBA waivers or inform customers of penalties; Ensure compliance with CAM conditions.
Call Memos
List quarterly call memos and review ASR/ACR conditions; Meet customers to understand business issues; Upload call memos for endorsement.
Portfolio Management and Housekeeping (HK)
Reduce housekeeping items; Close critical and high-aging items.
Stock insurance/property insurance
Communicate premiums and collect required documents; Submit documents to operations.
Delinquency management
Contact customers for interest servicing and follow up rigorously; Coordinate with branches and credit managers for joint visits; Complaints: CRM / MD / PNO / CRO; Analyze complaints and resolve them after customer discussions.
Complaints : CRM / MD / PNO / CRO
Major
Prepare monthly renewal lists and work proactively; Communicate document requirements and follow up twice weekly; Analyze financials, address issues, and ensure document completeness; Submit documents to operations and manage post-login formalities.
Creating excitement in branches/spot
Organize sanctions, contests, and recognition programs; Review CRM leads and update follow-ups.
Education:
Graduate, MBA, or CA.
Certifications:
None specified.
Key Competencies
Interpersonal skills, coordination with multiple teams, ability to work under pressure, customer focus, problem-solving.
Major Stakeholders
Branch Banking Team, Operations, Product Team, Credit.
RM-EEG · HDFC Bank