Senior Growth Marketing Analyst

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

TheSeniorGrowth Marketing Analyst will be the driving force behind our strategic measurement plans and making pivotal recommendations, shaping the future of our campaigns and business outcomes. The ideal candidate understands marketing pipelines and has a strong analytical andinsightful mindset to construct hypotheses. This is a high-impact role that requires a unique blend of strategic thinking, experimentation, creativity, data-driven decision-making, reporting and collaboration with cross-functional teams.  

Responsibilities

• Develop a clear and disciplined reporting protocol to ensure that customers are acquired sustainably and profitably. This includes the whole spectrum of “growth health metrics” from forecast development to campaign analysis and optimization, ROI analysis, and first touch attribution reporting by channel.  
• Own conversion rate optimization, exploring improvements across the full buying funnel. 
• Create dashboards/reports via Looker Studio/Tableau/Salesforce to measure and report on marketing campaigns. 
• Connect spend and data pipelines from different ad sources like LinkedIn ads and Google ads to one summarizing dashboard. 
• Create and own weekly/monthly/quarterly performance reporting. 
• Dive deep into the data to form high-conviction hypotheses for testing. 
• Identify the right mix of marketing channels, activities and programs to support the achievement of monthly and quarterly pipeline goals. 
• Measure all marketing output, including paid ad programs, events, sponsored content, etc. and ensure that all investments are delivering a desirable ROI. 
• Synthesize multiple data points to provide actionable insights that lead to iteration of forward-thinking campaigns that capture new audiences and re-engage existing ones. 
• Forecast, measure, analyze, and report trends on campaign performances. 
• Leverage insights to drive experiments and growth (website/landing page views, free trials, etc.). 
• Own analytics initiatives to measure the impact of all marketing activity. 
• Build digestible reports that prove results and surface new insights. 

Qualifications 

Minimum Qualifications  

• Minimum 5 years’ experience in growth marketing, data analytics, product management, or related field. 
• At least 4 years of experience using analytics tools to drive business insights using Excel, Google Analytics and SQL/R/Python. 
• At least 4 years of experience presenting data findings through visualizations like charts, graphs via Looker Studio, Tableau, Domo or other BI data tools. 
• Experience conducting in-depth analysis to uncover trends, patterns, and insights that guide marketing strategies and decision-making. 
• Experience with data extraction. 
• Ability to manage project ambiguity, complexity, and interdependencies in a resourceful, organized, and structured way. 
• Strong communication skills, written and verbal. 
• Ability to work EST hours 

Preferred Qualifications 

• Experience in B2B, Salesforce, Google Ads or Account Based Marketing a plus. 
• Experience working in hyper-growth and scaled tech companies. 
• A Self-starter who desires to discover trends and find actionable information. 

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits 

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an Equal Employment Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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