Senior Performance/Growth Marketer (GBP 96k-120k OTE, Remote, Share Options)

Type:Full time

Salary:Base £80-100K/OTE £96-120k

Location:Remote (work from anywhere within +/- 2 hours of UK time)

👋 Meet The Guru

Resource Guru is a blissfully simple scheduling tool that helps busy teams stay on track. We boost efficiency, improve resource utilisation, and increase project profitability - while promoting a healthy work/life balance.

We’re proud to beone of the leaders in our category, trusted by customers in over 100 countries - including NASA, Accenture, CNN, Publicis, PepsiCo, and the NHS. They rely on Resource Guru to manage one of their most valuable assets - their people’s time.

We’re a small, fully remote team based across the UK and Europe. We collaborate mainly via Slack, with occasional meetups to connect, plan, and celebrate.See if this is the right place for you.

⭐️ The role

This is a senior, hands-on Growth/Performance Marketing role at the heart of our revenue engine.

You’ll own demand generation across organic and paid channels - driving qualified pipeline and self-serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation.

This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. This is a builder role: you’ll design systems, run experiments, and execute directly.

We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment. You’ll be highly organised, commercially minded, and focused on impact over activity.

🤝 What You’ll Be Doing

Your day-to-day could include (not an exhaustive list):

Growth strategy & execution

• Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO.
• Build and maintain a clear growth model linking traffic to activation to revenue.
• Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments).
• Identify new acquisition opportunities and scalable channels.

SEO, AEO & organic growth

• Lead technical SEO, content SEO, and AEO.
• Bring outsourced SEO back in-house and own performance directly.
• Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content.
• Build topic clusters, landing pages, and programmatic SEO initiatives.
• Track rankings, competitors, traffic quality, assisted conversions, and revenue impact.

Paid acquisition

• Own paid strategy and execution (search, paid social, software review sites, retargeting).
• Manage budgets, CAC, and ROAS with commercial discipline.
• Build and test ad creative, landing pages, and funnel experiments.
• Partner with Product Marketing on messaging and positioning.

Conversion rate optimisation

• Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments.
• Run A/B tests on landing pages, signup flows, and onboarding journeys.
• Partner with Product to influence activation and growth loops.

Analytics & reporting

• Own growth reporting and dashboards.
• Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution).
• Turn data into clear weekly insights and recommendations.
• Work closely with Product to connect marketing to product usage.

AI-first ways of working

• Use AI tools daily (ChatGPT, Claude, Gemini, etc.) for research, copy, analysis, and experimentation.
• Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality (not just one-off use).
• Use AI to:
•    Generate, test, and analyse ad variants
•    Analyse search intent and SERPs
•    Cluster keywords and customer feedback
•    Accelerate landing page production
• Build and refine repeatable AI-driven processes that materially improve performance and efficiency.
• Stay current on AI-driven marketing workflows and bring practical improvements into the team.
• Help shape how Resource Guru is discovered and understood by AI agents.

Cross-functional collaboration

• Partner with Product Marketing on campaigns, launches, and messaging.
• Work with Product and Design on growth experiments and onboarding improvements.
• Support Sales and Customer Success with lead quality insights and pipeline optimisation.
• Collaborate closely with founders on growth strategy.

💎 What We’re Looking For

Essential experience

• 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted).
• Direct ownership of acquisition funnels from traffic to activation to revenue (not just top-of-funnel).
• Hands-on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact.
• Proven track record of scaling organic growth through:
• Technical SEO/AEO
• Content-led SEO/AEO
• Landing pages and programmatic SEO
• Strong paid media experience across Google Search and LinkedIn Ads, including:
• Campaign structure and optimisation
• Keyword strategy and intent mapping
• Budget ownership
• Creative testing
• Conversion tracking
• ROAS/payback analysis.
• Experience running CRO programs:
• A/B testing landing pages and signup flows
• Improving trial activation
• Increasing trial-to-paid conversion.
• Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion).

Analytics & commercial thinking

• Strong analytical skills with experience using tools like Amplitude, Segment, GA4, HubSpot, or similar.
• Ability to connect acquisition data to downstream outcomes (activation, retention, expansion, revenue).
• Skilled at analysing customer quality and segment performance (e.g. ICP fit, company size, industry, deal size, sales velocity), not just channel conversion rates.
• Experience identifying which channels, keywords and campaigns drive the highest-value customers, and reallocating budget accordingly.
• Comfortable synthesising qualitative and quantitative insight to refine ICP definitions and inform positioning and messaging in partnership with the Product Marketing Manager.
• Commercial mindset: you understand revenue (pipeline, ARR, CAC, payback and LTV), not just traffic.
• Confident presenting performance clearly to founders and cross-functional teams.

AI capability (important)

• Active daily user of AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity) for:
• Keyword research and intent analysis
• Ad and landing page variant generation
• SEO clustering and topic mapping
• Funnel analysis and reporting
• Rapid experimentation.
• Practical understanding of how LLMs surface products and content.
• Curious, proactive, and hands-on with emerging AI workflows.

Ways of working

• Comfortable operating as a senior individual contributor in a small team.
• Able to prioritise ruthlessly and focus on the highest-impact work.
• Clear communicator who can explain growth strategy simply.
• Self-directed, organised, and delivery-focused.
• Enjoys building systems from scratch rather than inheriting mature processes.

Bonus (not required)

• Experience in PLG environments.
• Experience with scheduling, project management, or professional services software.
• Exposure to product analytics or activation optimisation.

🤝 Why You Might Love It Here

• You’ll own growth end-to-end  real autonomy, real impact.
• You’ll work directly with founders in a thoughtful, low-ego team.
• You’ll help shape how thousands of teams discover Resource Guru.
• We actively embrace AI to work smarter, not harder.
• Remote-first with flexible hours.
• Opportunity to grow into a senior leadership role.
• We value a focused workplace free from political agendas and culture wars  prioritising great work, happy customers, and shared success.

✅ Our Hiring Process

• Meet with Imogen (Talent/People Ops): 25-30m video call. Imogen will tell you a bit more about what it’s like to be on Team Guru. Please come prepared with any questions about our ways of working or team structure.
• Meet with Percy (cofounder): 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role.
• Short take-home task:30-45m. As part of the process, we’ll ask you to complete a brief, hypothetical exercise to help us understand how you think and work - no unpaid “real work,” and nothing will be used commercially.
• Meet with Andrew (cofounder):45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role.
• Reference checks
• Offer!✨

⭐️ What We’re Offering

• A great salary
• Performance-related bonus: up to 20% of salary, based on a mix of company growth and individual impact on key metrics such as pipeline generation, CAC efficiency, and conversion rates.
• Stock options
• Work from anywhere you like (within at least +/- 2 hours of UK time) - co-working space will be provided if necessary
• 30 days paid holiday + Dec 24 - Jan 1 company holiday
• Birthday off + house move day off
• Flexible hours
• Annual training and conference allowance - £3,000
• A home office equipment contribution upon joining (then every 3 years) - £1,000
• Budget to visit local or international colleagues 
• Monthly health & wellbeing contribution - to be used as you see fit - £100
• Pension contribution
• International travel - We host Guru Gatherings where we all get a chance to see each other in HD 🌎 Past locations have included Budapest, Dublin, London, Barcelona and Cape Town. Read more about our most recent triphere