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Senior Growth Operator (DPA & Catalog)

Senior Growth Operator (DPA & Catalog)

from

About Genus AI

Genus AI is the operating layer for AI-native commerce.

We help leading DTC brands turn theirproduct catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels.

This is not traditional media buying.
This iscatalog-driven growth at scale.

We work with brands spending $50K–$1M+ per month — whereDPA is not a tactic, it is the system.

The Role

We are hiring aSenior Performance Marketing Manager focused onDynamic Product Ads (DPA), catalog strategy, and performance systems.

You will own a portfolio of high-growth DTC brands and be responsible for:

  • Turning product catalogs into scalable acquisition engines
  • Structuring DPA systems that drive consistent ROAS
  • Connecting feed logic, creative systems, and campaign performance

This isnot a creative-first role.
This is aperformance + infrastructure role.

You are not optimizing ads.
You aredesigning the system that makes ads work.

What You’ll Own

📦 Catalog & DPA Strategy (Core)

  • Architect and scaleDynamic Product Ad systems across Meta and other channels
  • Structure product feeds, product sets, and segmentation logic
  • Define how catalog data translates into campaign performance
  • Identify revenue opportunities at theSKU / product level

You think in:

  • product sets
  • feed rules
  • catalog transformations - not individual ads

Performance Ownership

  • Own $50K–$500K+/month in ad spend across 10+ brands
  • Drive core metrics:ROAS, CPA, CTR, contribution margin
  • Analyze performance at theproduct, creative system, and audience level
  • Identify scaling opportunities and inefficiencies quickly

You operate like:
👉 a performance marketer
👉 with a data scientist mindset

System Design & Optimization

  • Build and iteratecampaign architectures (CBO / ASC / DPA frameworks)
  • Design and execute structured testing systems (not random iteration)
  • Connectcatalog → creative → audience → performance loop
  • Improve signal quality and learning phase stability

This is aboutsystems that scale, not tactics that spike.

Client Strategy & Leadership

  • Lead performance conversations with senior stakeholders
  • Translate data into clear growth strategy
  • Proactively identify revenue opportunities
  • Act as atrusted operator, not just a service provider

Internal Leadership

  • Mentor junior team members (creative + performance)
  • Help define best practices for catalog-driven advertising
  • Contribute to internal playbooks and frameworks
  • Work closely with product and engineering to improve platform capabilities

Core Experience

  • 4–7+ years in performance marketing (Meta-heavy DTC)
  • Proven experience managing$100K–$1M+/month spend
  • Strong track record hittingROAS / CAC / MER targets
  • Deep understanding ofMeta ad system mechanics

Critical Skill Set (Non-Negotiable)

  • Experience withDynamic Product Ads (DPA)
  • Strong understanding ofproduct feeds, product sets, and catalog segmentation
  • Ability to analyze performance atSKU-level granularity
  • Structured thinking aroundtesting and experimentation

Mindset

  • You think insystems, not assets
  • You care aboutrevenue, not vanity metrics
  • You arehigh ownership and fast-moving
  • You are comfortable operating inambiguity and speed

Tools & Stack

  • Meta Ads Manager (advanced)
  • Shopify (or equivalent ecommerce platforms)
  • Google Merchant Center
  • Google Sheets / Excel (strong)

Bonus:

  • Experience with feed tools (Feedonomics, DataFeedWatch, etc.)
  • Experience with AI-driven creative or catalog systems

What Success Looks Like

Within 90 days:

  • You restructure accounts intoclear DPA-driven systems
  • You identify keyproduct-level performance levers
  • You establishrepeatable testing frameworks

Within 6 months:

  • You driveconsistent improvements in MER, ROAS, and CAC
  • You createscalable catalog strategies across accounts
  • You become ago-to operator for high-value clients

Why This Role Is Different

Most performance roles:

  • optimize campaigns
  • react to data

This role:

  • builds thesystem underneath performance
  • treats thecatalog as the core growth engine
  • operates at the intersection of:
    • data
    • infrastructure
    • AI
    • media buying

Who Thrives Here

  • Builders, not operators
  • People who want to definehow modern commerce actually runs
  • Individuals who want to be early inagentic + catalog-driven advertising

Highly competitive salary, depending on experience
Rapid growth potential for high performers

by @maxrusakovic