SEA Category Development Marketer - Consumer

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Job Description:

Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share. Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.

Portfolio

-Adapts thearea portfolio strategy and marketing planfor specific regions or countries.

ØAnalyzes the portfolio, market, and competitors todevelop plans and storytellingthat drive category growth.

ØCommunication and alignment with country all functions for portfolio strategy/programs

ØPortfolio Management/LCM including RA/Packaging/Product availability/Support PACE

-NPI Pipeline & Launch:

ØUnderstands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.

ØLaunches new products in the country/region with a comprehensive marketing plan.

ØLead approved local NPI project

-Country PIPO Plan

 

Price

-Responsible for achieving thestandard marginof the profit center by establishing abase price strategy for each portfolio.

-Develops aprice increase plan to optimize margins and counteract inflation or changes in costs.

-Collaborates with APL to implementprice guidance. 

Campaign

-Own overall sales growth targetsfor campaigns within the country or region.-

-Ownership to decide on campaign launchtiming (go or not go)based onchannel readiness.

-Implementcampaign strategylocally by defining:

ØBusiness objectives

ØHero/Promotion product at the SKU level

ØEnsure adequate product inventory

ØInfluence CCX on Media choices

-Partners with CCX tovalidate campaign elements (message, assets).

Analytics/Budget

-Examines syndicated data to identifykey growth opportunitiesandleads projectsaimed at gaining or recovering market share.

-Local activation budget management and tracking

Qualifications;

·  Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

·  At least 5 years of experience in marketing, brand management, or category development

·  Strong understanding of marketing principles, consumer behavior, and campaign management.

·  Proficiency in Microsoft Office Suite and marketing analytics tools.

·  Excellent written and verbal communication skills.

·  Strong project management and organizational abilities.

·  Ability to analyze data and translate insights into actionable recommendations.

·  Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.

·  Have own car

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