Sales Manager, F&N

Role Overview

The Sales Manager will drive business growth across assigned accounts and supplier portfolios within the Food & Nutrition segment. This role combinescommercial leadership, technical application support, and strategic account management to expand market share, strengthen customer relationships, and deliver sustainable revenue growth.

Key Responsibilities

1. Account Management & Business Development

• Manage and grow existing customer accounts while actively developing new business opportunities within assigned territories and segments.
• Build strong, long-term relationships with key industrial customers, acting as a trusted commercial and technical partner.
• Identify new market opportunities and drive penetration into targeted accounts.

2. Technical Sales & Application Support

• Provide value-driven technical support including product recommendations, formulation guidance, and cost optimization solutions.
• Support customer trials, product development, and reformulation projects in collaboration with technical and supplier teams.
• Conduct product training and knowledge-sharing sessions with customers and internal teams

3. Commercial Execution & Pipeline Management

• Manage and drive project pipelines through CRM, ensuring timely follow-up and conversion into commercial success.
• Prepare and deliver sales forecasts to support supply chain planning and inventory management.
• Execute pricing strategies, quotations, and negotiations aligned with business objectives.

4. Supplier & Portfolio Management

• Lead assigned supplier relationships by aligning on commercial strategies, growth targets, and market priorities.
• Drive joint business planning, campaign execution, and product positioning in the market.
• Ensure accurate demand forecasting and effective communication with principals.

5. Market Intelligence & Competitive Analysis

• Monitor market trends, customer needs, and competitor activities (pricing, product launches, positioning).
• Provide actionable insights to management and principals to support strategic decision-making.

6. Reporting & Performance Tracking

• Maintain accurate and timely reporting including call reports, pipeline updates, and sales performance reviews.
• Conduct regular territory and account analyses to identify gaps, growth opportunities and align with Business Director for the business strategy.

7. Customer Service & Issue Resolution

• Manage customer concerns proactively by identifying root causes, proposing solutions, and ensuring timely resolution.
• Work cross-functionally with internal teams (CS, supply chain, technical) to ensure service excellence.