Subscribe to the latest remote jobs:

Paid Ads Specialist

Paid Ads Specialist

from

Paid Ads Specialist – Performance Marketing

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring aPaid Ads Specialist to manage and optimize performance marketing campaigns acrossGoogle Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role focused onlead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

What You’ll Do

Paid Media Management

  • Build, launch, and manage campaigns acrossGoogle, Facebook/Instagram, and LinkedIn
  • Conduct keyword, audience, competitor, and targeting research
  • Manage campaign budgets and allocate spend based on performance
  • Use campaign types such asSearch, Display, Performance Max, remarketing, and paid social

Campaign Optimization

  • Monitor and optimizeROAS, CPA, CPC, CTR, conversion rates, and lead volume
  • Run structured A/B tests across:
    • Ad copy and creative
    • Audiences and targeting
    • Landing pages
    • Bidding strategies
  • Identify underperforming campaigns and implement improvements
  • Scale winning campaigns while maintaining efficiency

Tracking & Analytics

  • Configure and monitor conversion tracking usingGoogle Analytics (GA4) and Google Tag Manager
  • Analyze performance across the full acquisition funnel
  • Prepare clear weekly/monthly performance reports
  • Translate campaign data into actionable recommendations

Creative & Funnel Collaboration

  • Work with design and content teams on ad creative and messaging
  • Recommend landing page and funnel improvements
  • Align paid acquisition campaigns with broader marketing goals

What We’re Looking For

  • Proven experience managingGoogle Ads and Meta Ads
  • Strong understanding ofPPC, paid social, conversion tracking, attribution, and remarketing
  • Hands-on experience withGoogle Analytics and Google Tag Manager
  • Strong understanding of metrics includingROAS, CPA, CPC, CTR, and conversion rate
  • Experience managing and optimizing advertising budgets
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and organization
  • Availability duringU.S. business hours

Nice to Have

  • Experience withLinkedIn Ads, YouTube Ads, or TikTok Ads
  • Landing page and conversion rate optimization experience
  • Experience withPerformance Max, automation, scripts, and dynamic campaigns
  • Multi-touch attribution knowledge
  • Experience scaling successful lead-generation campaigns

What Success Looks Like

  • ImprovedROAS and CPA
  • Consistent growth in qualified leads and conversions
  • Efficient allocation of advertising budgets
  • Accurate conversion tracking and reporting
  • Strong testing cadence and continuous campaign improvement
  • Clear, actionable performance insights

Why Join?

  • Fully remote
  • High ownership over paid acquisition
  • Direct impact onleads, revenue, and growth
  • Opportunity to manage campaigns across multiple advertising platforms
  • Data-driven environment where testing and experimentation are encouraged
  • Growth opportunities withinPerformance Marketing and Growth Marketing

Interview Process

  1. Application Review
  2. Spark Hire Intro Video
  3. Paid Media / Performance Marketing Interview
  4. Practical Campaign Exercise
  5. Client Interview
  6. Offer & Onboarding

What Happens After You Apply

Qualified applicants will receive an email invitation fromSpark Hire to complete a short Intro Video. This helps us learn more about yourpaid advertising experience, communication skills, campaign management background, and approach to performance optimization.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have hands-on experience withGoogle Ads and Meta Ads, understand how to improveROAS, CPA, and conversions, and enjoy testing and scaling performance campaigns, we’d love to hear from you.

#PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs

by @maxrusakovic