Marketing Specialist ( Pet Products )

BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are currently hiringtwo Marketing Specialists to lead marketing initiatives across two different product categories. Each role will be responsible for leading cross-functional marketing teams in planning and executing impactful campaigns that drive business growth.

Position 1: Pet Products
(Pet Feeders, Water Fountains, Air Purifiers)

Position 2: Device Accessories
(Charging Cables, Chargers, Headsets, Earphones, TWS, Laptop Hubs/Adapters, and related products)

Each candidate will focus on one product category and is expected to have strong knowledge and genuine interest in the respective industry.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business and marketing objectives, including influencer/KOL strategies as part of the channel mix.
• Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including social media, paid advertising, e-commerce platforms, KOL marketing, and creative assets.
• Coordinate and guide cross-functional teams, including Social Media, E-commerce, Ads, KOL, and Creative (Graphic Design) teams.
• Translate campaign objectives into clear, actionable briefs for each team, including:
• • Promotional content and key product highlights
  • Required content formats (feed posts, stories, reels, carousels, etc.)
  • Posting schedules and content volume by channel
  • Key messages, tone of voice, CTAs, pricing information, and branding elements
• Develop and manage campaign calendars to ensure alignment across all teams and activities.
• Monitor campaign execution from start to finish, ensuring timelines, deliverables, and quality standards are met.
• Conduct quality control on all campaign outputs before publication, including product accuracy, brand consistency, and message clarity.
• Provide strategic guidance and proactively anticipate operational challenges such as stock readiness during promotions, KOL delays, ad rejections, or urgent content revisions.
• Define, track, and analyze key performance indicators (KPIs) and campaign metrics to evaluate performance and make real-time optimization decisions.
• Identify new opportunities, trends, and innovations to improve campaign effectiveness and marketing performance.
• Collaborate across departments to align objectives and remove obstacles that may impact campaign execution.

• Minimum 5 years of experience as a Marketing Specialist or in a similar role.
• Proven experience leading and managing cross-functional marketing teams (Social Media, E-commerce, Ads, KOL, and Creative).
• Strong ability to develop campaign strategies and convert them into detailed, actionable briefs.
• Deep understanding of marketing channels, including organic social media, paid advertising, e-commerce marketplaces, and influencer marketing.
• Proficiency in analytics and campaign management tools such as Meta Business Suite, Google Analytics, and marketplace seller dashboards.
• Strong understanding of design and copywriting principles to effectively evaluate and guide creative outputs.
• Highly detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
• Excellent communication, leadership, and cross-functional coordination skills.
• Able to work efficiently and make decisions in a fast-paced environment.
• Must have strong knowledge and interest in the selected product category (Pet Products or Device Accessories).
• Experience marketing pet products or consumer electronics/accessories is highly preferred.
• Willing to work fully onsite (100% WFO) in Daan Mogot, West Jakarta

Why Join BIOTA?

• Opportunity to lead and shape marketing strategies for a rapidly growing brand.
• Dynamic, collaborative, and fast-paced work environment.
• Direct impact on brand growth, campaign performance, and business success.
• Excellent opportunities for professional growth and career development.