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Global Song Market wide GM -Analytics Advisory - Manager

Global Song Market wide GM -Analytics Advisory - Manager

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JOB DESCRIPTION 

 

JOB TITLE: BusinessArchitect 

LEVEL:Level7 –Analytics Advisory Manager 

 

Offering/Deal: AccentureApplied Intelligence 

Location: India  

Reporting Structure  

Reports to: Level6,Senior Manager 

TheMarketing& Digital Comm.ValueArchitect focuses on buildingbusiness cases thatIdentify the value proposition that weas ACNcan deliverto acurrentclient/prospectusing our Marketing& Dig. Comm.offeringand the levers/services that we can deliver them through  

 

Responsibilities 

 

  • Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends 

  • Responsible for driving pursuit team/ deal team/client buy in into the value proposition andsubsequent inclusion into the client response decks/evolution into outcome-based deals 

  • Responsible for managing a4-member teamof value architects and help them deliver innovative business cases/ensure client buy-in 

  • Responsiblefor working withthe pursuit team toassess the marketing& dig. Commerceoperations maturity of a client (w.r.t. 12-15 keymarketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research 

  • Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive 

  • Responsibleforworking withSMEs torefine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry 

  • Responsible for innovating on theapproach/process to build value propositions to clients 

 

 

Expected Candidate Profile 

 

  • Total8-12 years of experience inDigital Marketing/Digital Commerce,with understanding oftypical business problems thatfunctions likemarketingor dig. commerce face within client organizations& typically resolutionapproaches 

  • Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and priorhands-onexperience in working with some of them/ability to help clientsidentify how to derive more benefits as opposed to their current usage   

  • Understanding ofindustry specific challengesand ability tocustomize approaches/value propositionin accordancewith them 

  • Prior experience in building business value cases/proposals to highlight theBusiness Outcome improvements that can be driven 

  • Quantitative skillsets – Working knowledge of Excel/Power Point isa must  

  • MBA or equivalent from a reputable school / program is highly desirable 

  • Proposalbuilding experience/Salesexperience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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by @maxrusakovic