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E-commerce Growth & Performance Specialist

E-commerce Growth & Performance Specialist

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E-commerce Growth & Performance Specialist

Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur

Job Summary

The E-commerce Growth & Performance Specialist will be responsible for drivingtraffic growth, performance advertising, promotional strategies, affiliate marketing, and data analytics across EPOS’s e-commerce channels in Malaysia and Singapore. Through paid media, marketplace advertising, affiliate programs, campaigns, and data-driven optimisation, this role will continuously improvetraffic, orders, GMV, leads, and overall customer acquisition efficiency.

This role goes beyond being solely a performance marketer or media buyer. The individual will be responsible for building and strengthening EPOS’sE-commerce Growth Engine, with the ability to analyse the full e-commerce journey acrosstraffic, products, customers, conversion, and commercial outcomes, while working closely with the Marketplace, Marketing, and Sales teams.

Key Responsibilities

1. Performance Marketing

  • ManageShopee Ads, Lazada Ads, and other performance marketing channels relevant to the e-commerce business.
  • Develop daily, weekly, and monthly advertising budgets and media plans.
  • Manage advertising formats includingSearch, Discovery, Product Ads, and Retargeting.
  • Continuously optimise advertising performance based on SKU, customer segment, market, and channel.
  • Monitor and manageCAC, CPC, and CPA, while continuously improvingROAS.

2. Growth & Campaign Strategy

  • Develop e-commerce growth plans for the Malaysia and Singapore markets based on business objectives.
  • Develop traffic acquisition and budget strategies for major marketplace campaigns such as9.9, 10.10, 11.11, and 12.12.
  • Partner with Marketplace Operations to determine priority SKUs, pricing strategies, and promotional mechanics.
  • Reallocate budgets across markets, platforms, and SKUs based on sales performance and data insights.
  • Establish a framework to identifyWinning SKUs, Winning Audiences, and Winning Channels.

3. Affiliate & Creator Commerce

  • Manage Shopee/Lazada Affiliate programs and other relevant affiliate channels.
  • Recruit and manage creators within verticals such asF&B, Retail, SMEs, and Business.
  • Develop affiliate commission structures, product sampling programs, and campaign incentives.
  • Monitor key affiliate metrics includingClicks, GMV, Conversion, and Commission.
  • Identify high-potential creators and develop long-term partnership opportunities.

4. Marketing Collaboration

  • Partner with the Marketing team to establish commercial objectives forTikTok and Social Commerce.
  • Provide content direction and customer insights to the Marketing team based on e-commerce performance data.
  • Analyse how different content, audiences, and creatives impact e-commerce conversion.
  • Leverage marketing-generated content assets to drive e-commerce traffic and sales opportunities.
  • This role isnot responsible for day-to-day TikTok content creation, but will be responsible for defining commercial and conversion requirements for content.

5. Data & Analytics

  • Build and maintain a unified performance dashboard coveringMalaysia/Singapore and Shopee/Lazada.
  • Conduct weekly analysis across key metrics includingTraffic, CTR, CPC, CVR, Orders, GMV, AOV, CAC, and ROAS.
  • Analyse profitability across differentSKUs, audiences, and channels.
  • Identify high-potential and underperforming products and recommend appropriate budget reallocations.
  • Establish a closed-loop data framework covering the full journey fromMarketing → Marketplace → Order → Activation.

6. Lead & Conversion Optimisation

  • Work with the Customer Operations team to establish an effectiveLead Management process.
  • Analyse the customer conversion funnel fromProduct View → Add to Cart → Purchase → Demo → Activation.
  • Develop lead-generation and demo-conversion strategies targeting high-value B2B customers.
  • Support the development of customer acquisition initiatives such asBundles, Free Demos, and Vouchers.

Key KPIs

  • GMV
  • Paid GMV
  • ROAS
  • CAC / CPA
  • Traffic Growth
  • Conversion Rate
  • Affiliate GMV
  • Affiliate Contribution
  • Qualified Leads
  • Cost per Lead
  • Marketing Contribution Margin

Requirements

  • 3–8 years of experience in Shopee, Lazada, TikTok Shop, or other marketplace performance marketing environments.
  • Hands-on experience inPaid Ads, Affiliate Marketing, and Campaign Optimisation.
  • Familiarity with marketplace advertising tools such asShopee Ads and Lazada Sponsored Solutions.
  • Strong data analytical capabilities with proficiency inExcel/Google Sheets; experience withGA4, BI tools, or SQL is preferred.
  • Ability to independently develop advertising budgets, testing plans, and optimisation strategies.
  • Strong understanding of key commercial metrics such asROAS, CAC, CVR, and AOV.
  • Experience withinB2B, SaaS, POS, Payments, Fintech, or consumer electronics is preferred.
  • Strong commercial acumen with the ability to collaborate effectively across multiple functions.
by @maxrusakovic