Category Marketing Lead

Join us and experience Bunnings from the other side of the counter!

What’s in it for you when you’re part of our team:

• Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

• Free standard OnePass membership

• Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

• 12 weeks paid parental leave, regardless of gender

• Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

• We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build

About the role 

As a Category Marketing Lead, you'll develop and deliver integrated marketing strategies that drive category growth, strengthen customer engagement and support commercial outcomes across Australia and New Zealand. 

Working closely with merchandising, insights, retail media digital, media and content teams, you'll bring category strategies to life through product launches, seasonal campaigns and retail media programs. 

What's involved 

• Develop category marketing strategies and annual campaign plans. 

• Lead integrated campaigns across digital, social, email, content, retail media, in-store and traditional channels. 

• Use customer insights and performance data to inform decisions and optimise results. 

• Partner with merchandising and planning teams on go-to-market strategies, launches and promotional activity. 

• Manage agency partners, budgets and campaign delivery. 

• Coach and develop two direct reports while fostering a collaborative team environment. 

About You 

You're an experienced marketer who enjoys combining strategy with execution. You know how to build strong relationships, influence stakeholders and manage multiple priorities in a fast-paced environment. 

You bring a collaborative mindset, enjoy solving problems and use insights to create marketing that delivers meaningful results. You're also a supportive leader who takes pride in helping others grow and succeed. 

What you'll need 

• Extensive marketing experience, ideally in retail, FMCG or consumer-focused businesses. 

• Experience leading integrated campaigns from planning through to execution. 

• Strong understanding of customer insights, campaign measurement and go-to-market planning. 

• Experience across digital, media, content and customer marketing channels. 

• Proven stakeholder management and project leadership skills. 

• Experience leading people and cross-functional teams. 

• Relevant tertiary qualifications in Marketing, Business or a related discipline are highly regarded. 

You’ll be part of a workplace where you’ll feel like you belong.

We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role at Bunnings.

We’re all about fairness at Bunnings, and our team’s here to support you every step of the way. If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us atjobs@bunnings.com.au.

Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.

About Us

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're proud to support project builders, commercial tradespeople and the housing industry through our network of stores, trade centres, frame and truss sites and online.

At Bunnings, our purpose is simple: we’re here to inspire people to have a red hot go! Whether that's backing our team to grow, supporting customers to take on new projects, or helping communities make a real difference. By joining our passionate and diverse team, you will be part of a culture that encourages you to roll up your sleeves and build something great together. If you’re ready to have a go, apply today.

Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.