Performance Marketing Specialist

Performance Marketing Specialist (Paid Ads, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)

About the Role

We’re hiring aPerformance Marketing Specialist to plan, execute, and optimizepaid marketing campaigns across Google, Meta, LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — fromcampaign setup to optimization and scaling — with a clear focus ondriving leads, sales, and ROI.

If you’re bothanalytical and creative, and know how to improveCPA, ROAS, and conversion rates, this role is for you.

Responsibilities

Campaign Strategy & Execution

• Build and manage campaigns acrossGoogle Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms
• Plan and execute campaigns forlead generation, sales, and brand awareness
• Create and testad creatives, targeting, and messaging
• Collaborate with content and creative teams for consistent campaign execution

Optimization & Growth

• Monitor campaign performance daily and identifyoptimization opportunities
• Run structuredA/B tests across creatives, audiences, and landing pages
• Optimizebudgets, bids, and targeting to improve ROI and efficiency
• Stay updated on platform changes and best practices

Analytics & Reporting

• Track key metrics:CTR, CPC, CPL, CPA, ROAS, Conversion Rate
• UseGoogle Analytics, Tag Manager, and ad platforms for performance analysis
• Build reports withactionable insights and recommendations
• Use data to refine overall paid media strategy

Collaboration & Strategy Alignment

• Work with marketing and sales teams to align campaigns withbusiness goals
• Contribute to integrated strategies acrosspaid, organic, and content marketing
• Providedata-backed feedback on creatives and messaging

Requirements

• 3+ years of experience managingpaid marketing campaigns (Google Ads, Meta, LinkedIn)
• Proven track record of improvingROAS, reducing CPA, and scaling campaigns
• Strong understanding ofPPC, attribution models, and conversion tracking
• Experience with:
• Google Analytics
• Google Tag Manager
• Strong analytical, communication, and project management skills
• Comfortable workingremote during U.S. time zones

Nice to Have

• Experience withlead generation and e-commerce campaigns
• Familiarity withCRM and marketing automation tools (HubSpot, Salesforce, Marketo)
• Experience withfunnel marketing and audience segmentation
• Google Ads or Meta Ads certifications
• Experience managing multiple accounts or ad portfolios

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• CRM tools (HubSpot, Salesforce, Marketo)

Why Join

• Own and scalepaid marketing campaigns across multiple platforms
• Direct impact ongrowth, revenue, and marketing performance
• Work in adata-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• ImprovedCTR, CPA, and ROAS across campaigns
• Consistent growth inleads and conversions
• Efficient use of marketing budgets
• Strong reporting and data-driven decision-making
• Continuous campaign optimization and scaling

Apply Now

If you’re aPerformance Marketing Specialist who can execute, optimize, and scale paid campaigns, we’d love to hear from you.

Apply now and drive measurable growth through high-performing digital campaigns.