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Paid Media Specialist

🇪🇬 Egypt

CRM

Management

Marketing

HubSpot

CPA

Frontend

Testing

$50,000

Paid Media Specialist

from 🇪🇬 Egypt

$50,000

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth

About the Role

At Pavago, one of our clients is hiring a results-drivenPaid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

  • Paid media strategy and execution
  • Lead generation and customer acquisition
  • Campaign optimization
  • Budget management
  • Landing page performance
  • Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms ofCPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.

What You’ll Own

Google Ads Management

  • Plan, launch, and optimize campaigns across:
    • Google Search
    • Display
    • Performance Max (PMax)
    • Local Services Ads (LSA)
  • Manage:
    • Keyword research
    • Match types
    • Negative keywords
    • Bid strategies
    • Ad copy
  • Monitor budgets, pacing, and campaign performance daily.
  • Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

  • Build and optimize campaigns across:
    • Facebook
    • Instagram
  • Manage campaigns across:
    • Brand awareness
    • Lead generation
    • Remarketing
  • Build and optimize:
    • Custom audiences
    • Lookalike audiences
    • Retargeting campaigns
  • Collaborate with creative teams to improve ad copy, images, videos, and creative performance.

Landing Pages & Conversion Optimization

  • Work with landing page platforms such as:
    • Unbounce
    • Instapage
    • Similar tools
  • Conduct A/B testing on:
    • Headlines
    • CTAs
    • Forms
    • Layouts
  • Improve landing page conversion rates through continuous optimization.

Performance Analysis & Reporting

  • Build weekly and monthly performance reports.
  • Monitor and report on:
    • Cost Per Lead (CPL)
    • Cost Per Acquisition (CPA)
    • Return on Ad Spend (ROAS)
    • Conversion Rate
    • Click-Through Rate (CTR)
  • Identify trends, opportunities, and performance issues early.
  • Present actionable recommendations backed by campaign data.

Requirements

Must-Have Qualifications

  • 3+ years of hands-on paid media management experience.
  • Strong experience managing:
    • Google Ads
    • Google Search
    • Performance Max
    • Local Services Ads (LSA)
  • Experience managing Meta Ads campaigns end-to-end.
  • Proven ability to optimize campaigns based on performance data.
  • Experience managing monthly advertising budgets of$50,000+.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal English communication skills.
  • Comfortable working independently in a remote environment.

Preferred Qualifications

  • Experience in:
    • Home services
    • B2B
    • Local service businesses
  • Familiarity with:
    • HubSpot
    • CallRail
    • CRM platforms
    • Call tracking systems
  • Experience supporting:
    • Multi-location businesses
    • Franchise organizations
  • Basic HTML and CSS knowledge for landing page updates.

What Makes You a Strong Fit

  • You think in business outcomes—not vanity metrics.
  • You treat advertising budgets like your own investment.
  • You proactively identify issues before they become problems.
  • You continuously test, optimize, and improve performance.
  • You stay current on advertising platform updates and industry trends.
  • You thrive in fast-paced, performance-focused environments.
  • You take ownership of campaign performance from strategy through optimization.

What a Typical Day Looks Like

  • Review campaign performance dashboards.
  • Optimize bids, budgets, audiences, and creatives.
  • Launch new Google and Meta campaigns.
  • Monitor campaign pacing and spending.
  • Test new ad copy, creatives, and landing pages.
  • Analyze campaign data and identify optimization opportunities.
  • Build performance reports and recommend growth strategies.
  • Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

Key Performance Indicators (KPIs)

  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate (CVR)
  • Click-Through Rate (CTR)
  • Lead quality and revenue contribution
  • Budget efficiency and campaign scalability

Why Join Us?

  • Own paid media strategy across multiple platforms.
  • Direct impact on lead generation and revenue growth.
  • Performance-focused environment with measurable outcomes.
  • Opportunity to work with modern advertising platforms and tools.
  • Fully remote role with long-term growth opportunities.
  • Career progression into:
    • Senior Paid Media Specialist
    • Performance Marketing Manager
    • Growth Marketing Manager
    • Head of Paid Media

Interview Process

  1. Initial Screening Call
  2. Recruiter Interview
  3. Practical Assessment (Campaign Strategy & Optimization Scenario)
  4. Client Interview
  5. Offer & Onboarding

Apply Now

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.

by @maxrusakovic