Marketing Automation Specialist

🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

📈 About the Role

At Pavago, one of our clients is hiring aMarketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.

This is a hands-on execution role focused on:

• email automation
• nurture workflows
• lead scoring
• CRM automation
• campaign performance
• marketing and sales alignment

You’ll work across platforms such as:

• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo

This is not a passive campaign coordination role.

You’ll actively design, build, test, and optimize automation systems that directly impact:

• MQL generation
• lead conversion
• sales pipeline
• revenue attribution

If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.

🔥 What You’ll Own

Marketing Automation & Workflow Development

• Build and optimize:
• nurture sequences
• drip campaigns
• triggered workflows
• lifecycle automations
• Design scalable automation systems across marketing funnels
• Test workflow logic, triggers, conditions, and automation paths
• Improve lead flow and automation efficiency across campaigns

Email Marketing & Campaign Execution

• Create, test, and deploy campaigns using:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• Execute A/B tests on:
• subject lines
• email copy
• CTAs
• send timing
• Ensure campaigns remain:
• responsive
• accessible
• on-brand
• conversion-focused

CRM & Sales Alignment

• Integrate automation systems with:
• Salesforce
• HubSpot CRM
• Zoho CRM
• Ensure accurate:
• lead routing
• lead assignment
• sales handoff workflows
• Improve alignment between marketing and sales teams
• Track attribution from:
• engagement → MQL → opportunity → revenue

Data Management & Segmentation

• Maintain clean and organized marketing databases
• Segment audiences based on:
• persona
• behavior
• geography
• engagement
• industry
• Ensure compliance with:
• GDPR
• CAN-SPAM
• CCPA
• Audit and improve CRM data quality continuously

Analytics & Reporting

• Monitor and optimize:
• open rates
• CTR
• conversions
• MQL performance
• revenue attribution
• Build dashboards and reports using:
• HubSpot
• Marketo
• Power BI
• Tableau
• Provide actionable insights and optimization recommendations

Continuous Improvement & Optimization

• Identify automation gaps and process inefficiencies
• Recommend improvements to:
• lead nurturing
• campaign performance
• database health
• workflow scalability
• Stay updated on:
• automation tools
• email marketing best practices
• deliverability standards
• CRM updates

📊 What Success Looks Like

• Higher email engagement and conversion rates
• Improved MQL-to-opportunity conversion
• Cleaner, more organized CRM and lead databases
• Smooth lead routing and automation execution
• Clear attribution between campaigns and revenue
• Reduced manual marketing operations work

🧠 What Makes You a Strong Fit

• Strong systems and process-oriented mindset
• Comfortable building automation workflows independently
• Analytical and highly detail-oriented
• Strong understanding of lead lifecycle management
• Able to balance technical execution with marketing goals
• Proactive in identifying optimization opportunities
• Comfortable managing multiple workflows and campaigns simultaneously

✅ Must-Have Requirements

Experience

• 2+ years of hands-on experience with:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• or similar marketing automation platforms
• Experience building:
• workflows
• lead scoring systems
• nurture sequences
• automated campaigns

Technical Skills

• Strong understanding of:
• CRM systems
• marketing funnels
• lead attribution
• automation logic
• Strong Excel or Google Sheets proficiency
• Understanding of:
• email compliance
• data privacy regulations
• deliverability best practices

Communication & Execution

• Excellent organizational and problem-solving skills
• Strong written English communication
• Comfortable working independently in remote environments
• Ability to manage multiple campaigns and workflows simultaneously

⭐ Nice to Have

• HubSpot, Marketo, or Pardot certifications
• Experience with:
• API integrations
• Zapier
• webhook automations
• multi-touch attribution models
• Background in:
• SaaS
• B2B services
• e-commerce
• Experience with:
• Power BI
• Tableau
• advanced reporting systems

🛠️ Tools & Platforms

• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• Salesforce
• HubSpot CRM
• Zoho CRM
• Excel / Google Sheets
• Power BI / Tableau
• Zapier & automation tools

📅 What a Typical Day Looks Like

• Build and optimize automation workflows
• Launch and test email campaigns
• Monitor campaign engagement and lead flow
• Review lead scoring and segmentation logic
• Improve CRM cleanliness and lead routing
• Analyze campaign performance and reporting
• Collaborate with marketing and sales teams on optimization opportunities

In short:
You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.

📈 Key Metrics for Success (KPIs)

• Email open rates and CTR performance
• MQL-to-opportunity conversion rates
• Campaign-driven pipeline and revenue attribution
• CRM data accuracy and segmentation quality
• Workflow reliability and automation efficiency
• Reduced manual marketing operations work

🌟 Why This Role Stands Out

• Direct ownership of marketing automation systems
• Strong impact on pipeline growth and revenue
• Opportunity to optimize full-funnel marketing workflows
• Work at the intersection of:
• marketing
• automation
• CRM systems
• data operations
• High-autonomy remote role with measurable impact
• Opportunity to grow into:
• Marketing Operations Manager
• Revenue Operations Specialist
• CRM Automation Lead
• Lifecycle Marketing Manager

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Practical Automation Assessment
• Client Interview
• Offer & Onboarding

👉 Apply Now

If you:

• love building automation workflows
• enjoy optimizing CRM and lead systems
• think in funnels, attribution, and conversion
• want direct impact on marketing efficiency and revenue growth

this is a strong opportunity to build and scale high-performing marketing automation systems.